Leap Academy with Ilana Golan
Jeff Dudan, Undercover Boss: How I Built a Thriving National Franchise From Scratch | E51
Tue, 05 Nov 2024
Jeff Dudan started his first business in college, painting apartments to pay the bills. The business grew beyond his expectations, allowing him to support his younger brother and create jobs for other college athletes. Years later, he moved to South Florida to help with disaster recovery after Hurricane Andrew struck. Having learned to see opportunity in adversity, he started AdvantaClean, which eventually grew into a national franchise. In this episode, Jeff talks to Ilana about spotting hidden opportunities in crises and the mindset shifts that helped him build a successful franchise business to empower others. Jeff Dudan is a franchise executive and the CEO of Homefront Brands. He brings decades of experience in funding, building, and scaling franchises to help others succeed in the industry. As a published author and host of The Homefront Podcast, Jeff also appeared on CBS’s Undercover Boss. In this episode, Ilana and Jeff will discuss: - Starting a business in college - Pushing past your limitations - Grabbing opportunities as they come - Building Homefront to help franchise owners - Lessons from his father’s business challenges - Setting clear roles to make partnerships work - Creating a unique franchise model - Figuring out the right time to start franchising - Leading franchisees with patience - Why businesses are high-class assets - Using real estate to fund his business - The CEO’s role in setting standards - Saying “yes” to chances for visibility - Aligning your values with your business - And other topics… Jeff Dudan is the CEO of Homefront Brands, a published author, and a franchise executive with 25 years of experience building and scaling franchise businesses. He founded AdvantaClean in the aftermath of Hurricane Andrew, growing it from a disaster recovery business to a franchise with over 240 locations before it was acquired. Jeff is a Forbes contributor and host of The Homefront Podcast, where he explores the world of franchising and leadership. He has also appeared on CBS’s Undercover Boss. He has worked with organizations like Novant Health, the IFA Franchisor Forum, and St. Jude Children's Research Hospital. Connect with Jeff: Jeff’s Website: https://jeffdudan.com/ Jeff’s LinkedIn: https://www.linkedin.com/in/jeffdudan/ Resources Mentioned: Jeff’s Episode on Undercover Boss: https://www.imdb.com/title/tt6432766/ Jeff’s Books: Discernment: The Business Athlete's Regimen for a Great Life through Better Decisions: https://www.amazon.com/Discernment-Business-Athletes-Regimen-Decisions/dp/1544508506 Hey, Coach! https://www.amazon.com/Hey-Coach-Jeff-Dudan/dp/1511990570 Leap Academy: Ready to make the LEAP in your career? There is a NEW way for professionals to Advance Their Careers & Make 5-6 figures of EXTRA INCOME in Record Time. Check out our free training today at leapacademy.com/training
Full Episode
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Lack of focus leads to a lack of greatness. Many entrepreneurs are screwed into existence by circumstances. Personal brand is valuable to the extent that you're actually willing to live up to the messages that you're saying. It comes down to reach, and then it comes down to know, like, and trust. Nobody can buy anything from something they've never heard of.
And then there's, okay, well, now that you're reaching people, what are you saying? What do you stand for? Like, what can people expect? Don't be so afraid of what other people think. Fear is an emotion and it has no place in wisdom.
Jeff Duran, CEO of Homefront Brands. You bring decades of experience funding, building, operating, and exiting franchises to help others do the same. And you're also a published author, a podcaster on the Homefront podcast. You appeared in CBS show, An Undercover Boss. Oh my God, that is really cool. Highly recommended to everybody to watch this. Like I was cracking up, but you were driven by,
as a kid in sport right off the bat, right, Jeff? Can you tell us a little bit more about that? Take us back in time.
So many entrepreneurs out there, not like you, I don't believe, but I probably suffered from a lack of focus. And when you're growing up, I think you have this entrepreneurial gene. It manifests itself in a couple of ways. First of all, you're not a very good rule follower. You want to learn independently. So I was a voracious reader. I was a Discovery Channel guy.
I just I learned and I learned and I learned. But then when I sat in school, it didn't land on me and I didn't want to conform and I didn't want to comply. And I look back now and I realize that probably maybe things could have been different if I was a better student. But at the end of the day, there's a reason why people like me end up doing what we're doing.
I took the standardized testing and I made a really high score. And my guidance counselor called me in and he's like, your grades and your test scores do not match. I was an athlete. I mean, I was a gym rat. I grew up in Chicagoland and out there on the playgrounds playing basketball every weekend or in the rec center. came to play football.
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