Leap Academy with Ilana Golan
Jeff Dudan, Undercover Boss: How I Built a Thriving National Franchise From Scratch | E51
05 Nov 2024
Full Episode
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Lack of focus leads to a lack of greatness. Many entrepreneurs are screwed into existence by circumstances. Personal brand is valuable to the extent that you're actually willing to live up to the messages that you're saying. It comes down to reach, and then it comes down to know, like, and trust. Nobody can buy anything from something they've never heard of.
And then there's, okay, well, now that you're reaching people, what are you saying? What do you stand for? Like, what can people expect? Don't be so afraid of what other people think. Fear is an emotion and it has no place in wisdom.
Jeff Duran, CEO of Homefront Brands. You bring decades of experience funding, building, operating, and exiting franchises to help others do the same. And you're also a published author, a podcaster on the Homefront podcast. You appeared in CBS show, An Undercover Boss. Oh my God, that is really cool. Highly recommended to everybody to watch this. Like I was cracking up, but you were driven by,
as a kid in sport right off the bat, right, Jeff? Can you tell us a little bit more about that? Take us back in time.
So many entrepreneurs out there, not like you, I don't believe, but I probably suffered from a lack of focus. And when you're growing up, I think you have this entrepreneurial gene. It manifests itself in a couple of ways. First of all, you're not a very good rule follower. You want to learn independently. So I was a voracious reader. I was a Discovery Channel guy.
I just I learned and I learned and I learned. But then when I sat in school, it didn't land on me and I didn't want to conform and I didn't want to comply. And I look back now and I realize that probably maybe things could have been different if I was a better student. But at the end of the day, there's a reason why people like me end up doing what we're doing.
I took the standardized testing and I made a really high score. And my guidance counselor called me in and he's like, your grades and your test scores do not match. I was an athlete. I mean, I was a gym rat. I grew up in Chicagoland and out there on the playgrounds playing basketball every weekend or in the rec center. came to play football.
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