Jeff Dudan
speaker
309 appearances
3 recordings
3 series
first heard Nov 2024
last heard May 2025
Jeff Dudan’s voice in public audio — every appearance, attributed to the second.
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Appearances
Because where do people get in trouble? It's the TV preacher that then, you know, has indiscretions after indiscretion after, like, okay, you know, I was getting ready to send my retirement money into you, but now I'm not.
And whoever you are, values are value neutral. Your values are just like, this is how you make decisions. This is what people can expect from you. Your values for a vice product vapes or tobacco or alcohol or things like that are going to be different than your values for a business like ours or whatever.
So the values or Zappos, you know, which has a great set of principles that they built their business on, or great franchise platform, Neighborly had a set of these rich values that when two or more people, I hate to plug another platform, but look, they're good, man. I don't mind it. You know, when two or more people come into a room
at that company, they have to start by reciting the values in every meeting.
Right? Wow. I mean, they put the cult in culture. You know, I'm not willing to go that far, but we use them. We make decisions by our values. We talk about them. I teach the trainees in the first two hours of training how to use those to build your team and introduce yourself to the marketplace. And so people know what to expect when something doesn't go well.
So I think all of that, back to your question, is getting the reach and as cost-effective as you can, letting your voice fall on the ears of your customers, your prospects, and then delivering a message consistently that will be the same after they get in the door as it was before they got in the door.
Don't be so afraid of what other people think. You can't make decisions based on how other people might react. It's not a good filter for making decisions. You need to have a system by which you make decisions. And if you read the entire discernment book, Not one of them is what other people might think. Because by the way, most people that you're thinking about don't have experience.
They've never done what you're trying to do. We're all just wrapped up in our own ego, in jealousy, with the fact we didn't get a lot of sleep last night, whatever it is. Really work on the fundamentals of great decision-making and understand how you make decisions and why, and take the emotion out of it. And fear is an emotion, and it has no place in wisdom.
It's been an honor to be on. Thank you so much.
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