Jeff Glueck

And then that mapping understanding of 160 plus countries winds up in being used in a lot of your favorite apps like Uber and Apple Maps and Snapchat and Twitter and Pinterest and Samsung phones and I could go on and on.

And so it's very much a powerful location intelligence powerhouse now.

And yet we're valued more like an enterprise software company.

Yeah, that's a great question.

And we definitely help them.

So what Pilgrim is, is that based on nearly 12 billion check ins in four score consumer apps.

And by the way, for your users who are asking, we do more check ins today than we did two years ago or four years ago.

How many?

It's about 7 million check-ins a day and we're approaching 12 billion cumulative check-ins.

I'm talking about what we call explicit ground truth.

So people open their phone, open either Foursquare Swarm, which is our guide to remembering all the places you've gone and sort of life-logging and remembering things.

Or was that killer ramen place in Tokyo that I stopped?

Or what was that incredible tapas place in Barcelona?

Or what's the name of the place where we had our second date in the village?

And so that's a log.

And every time someone opens and checks in, essentially they are mapping the interior of a business for us 7 million times a day, almost 12 billion times cumulatively.

Or they confirm a place to their...

you know, when they're writing a review or in our four score city guide.

And so that explicit ground truth is what makes Pilgrim so powerful, because it then enables us passively, to your point, to recognize now when a phone in your pocket or in your purse walks in and out of 105 million venues in almost every country in the world.

Again, passively, because we look at the 14 different Wi-Fi connection points on the seventh floor,