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Jeff Glueck

๐Ÿ‘ค Speaker
184 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
779: Foursquare CEO on Transition From Consumer Social Network to B2B Enterprise Data Company

We don't want to do...

SaaS Interviews with CEOs, Startups, Founders
779: Foursquare CEO on Transition From Consumer Social Network to B2B Enterprise Data Company

a thousand things.

SaaS Interviews with CEOs, Startups, Founders
779: Foursquare CEO on Transition From Consumer Social Network to B2B Enterprise Data Company

We want to do one thing really well.

SaaS Interviews with CEOs, Startups, Founders
779: Foursquare CEO on Transition From Consumer Social Network to B2B Enterprise Data Company

And that's what we're, we're technologists.

SaaS Interviews with CEOs, Startups, Founders
779: Foursquare CEO on Transition From Consumer Social Network to B2B Enterprise Data Company

We're not hedge funders.

SaaS Interviews with CEOs, Startups, Founders
779: Foursquare CEO on Transition From Consumer Social Network to B2B Enterprise Data Company

We're not, you know, any other business.

SaaS Interviews with CEOs, Startups, Founders
779: Foursquare CEO on Transition From Consumer Social Network to B2B Enterprise Data Company

We're not in the future.

SaaS Interviews with CEOs, Startups, Founders
779: Foursquare CEO on Transition From Consumer Social Network to B2B Enterprise Data Company

I think we'll make real estate better that we're not even in that world right now, but imagine we understand every block in the world, what kinds of people are there, how many this week versus last week.

SaaS Interviews with CEOs, Startups, Founders
779: Foursquare CEO on Transition From Consumer Social Network to B2B Enterprise Data Company

And, but we're not real estate brokers, but we'll probably make real estate brokers smarter in the future.

SaaS Interviews with CEOs, Startups, Founders
779: Foursquare CEO on Transition From Consumer Social Network to B2B Enterprise Data Company

So that's, that's sort of what we wake up to do.

SaaS Interviews with CEOs, Startups, Founders
779: Foursquare CEO on Transition From Consumer Social Network to B2B Enterprise Data Company

Well, I'll tell you, a lot.

SaaS Interviews with CEOs, Startups, Founders
779: Foursquare CEO on Transition From Consumer Social Network to B2B Enterprise Data Company

Overall, the business is 90% B2B, over 90% B2B, and the rest being ads in our consumer beloved apps.

SaaS Interviews with CEOs, Startups, Founders
779: Foursquare CEO on Transition From Consumer Social Network to B2B Enterprise Data Company

And also the advertising side where half of the at age 100 are buying advertising audiences that we design based on people who are fast food junkies, people who are fitness junkies, people shopping for a car or the like.

SaaS Interviews with CEOs, Startups, Founders
779: Foursquare CEO on Transition From Consumer Social Network to B2B Enterprise Data Company

So that's a big business for us called Pinpoint that's growing about 90% year over year.

SaaS Interviews with CEOs, Startups, Founders
779: Foursquare CEO on Transition From Consumer Social Network to B2B Enterprise Data Company

So between, but that's, those are non-Foursquare users through our network of other apps and they're non-Foursquare inventory, but we are making it smarter by matching your ads to the right people.

SaaS Interviews with CEOs, Startups, Founders
779: Foursquare CEO on Transition From Consumer Social Network to B2B Enterprise Data Company

And so those B2B businesses are over 90% of the business.

SaaS Interviews with CEOs, Startups, Founders
779: Foursquare CEO on Transition From Consumer Social Network to B2B Enterprise Data Company

And when apps like Apple, Microsoft, Samsung, LG, Reddit, Twitter, Pinterest, Snap, these are all paying customers for us.

SaaS Interviews with CEOs, Startups, Founders
779: Foursquare CEO on Transition From Consumer Social Network to B2B Enterprise Data Company

When they made decisions, sure, they want a Switzerland.

SaaS Interviews with CEOs, Startups, Founders
779: Foursquare CEO on Transition From Consumer Social Network to B2B Enterprise Data Company

They want a company that is every bit as good as Google Maps at understanding where phones are.

SaaS Interviews with CEOs, Startups, Founders
779: Foursquare CEO on Transition From Consumer Social Network to B2B Enterprise Data Company

But if you're Uber, you're in lawsuits against Google.