Jeff Goldenberg

So currently we only raise debt capital from institutions and accredited investors.

Yeah, it's been a really interesting process.

We have a very difficult growth challenge because not only are we trying to grow fast month over month, and not only are we trying to reduce our customer acquisition costs month over month, we also have this pesky algorithm that kicks away a lot of my leads and tells them that they don't meet our underwriting standards.

growth is really hard because if you don't want to relax your underwriting standards at the beginning when your portfolio isn't huge and end up with a whole bunch of bad loans that will, you know, destroy the company down the road.

So it's very, it's a very interesting growth scenario.

If you run a SAS company, you're really not overly concerned at the beginning with, with CAC, although you do want to see it trending down and you are searching for channels that could drastically decrease them.

But here we can't just, you know, go crazy or, you know,

the result will be a whole bunch of bad loans that take the company down.

So it's a very controlled high-speed growth that's very somewhat unique to our business.

A lot of fun.

Our funnel stats, I love your podcast for the reason that, you know, your guests are so transparent.

And I hope that one day we're going to be in the position where we can be.

It's a little bit difficult just in the stage we're at to share a lot of numbers.

At Jeff underscore Goldenberg, and I look forward to interacting with any of your listeners.

One thing that is interesting, and you mentioned it, it is a bit of a vanity stat, but we're closing in on half a billion dollars of loan applications in Canada.

And what's really cool about that is that Canadians have never really had an alternate to the big five banks.

Mm-hmm.

And the fact that we're getting that many people to share relatively sensitive information with us through a relatively simple web form is really heartening that maybe we're going to take a bite out of this massive Canadian market.

So you're just trying to trick me because then you can use my total vanity net metric and you can find out what our real numbers are.

Well, my favorite growth hacking channel of all the 19 that we look at is this concept called engineering as marketing.