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Jeffrey Zurofsky

๐Ÿ‘ค Speaker
199 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
EP 85: Going from 1 To 17 Restaurants and Landing a Bravo TV Show with Jeffrey Zurofsky

Oh, it was more than that.

SaaS Interviews with CEOs, Startups, Founders
EP 85: Going from 1 To 17 Restaurants and Landing a Bravo TV Show with Jeffrey Zurofsky

I mean, it exceeded a million and a half dollars.

SaaS Interviews with CEOs, Startups, Founders
EP 85: Going from 1 To 17 Restaurants and Landing a Bravo TV Show with Jeffrey Zurofsky

Okay, got it.

SaaS Interviews with CEOs, Startups, Founders
EP 85: Going from 1 To 17 Restaurants and Landing a Bravo TV Show with Jeffrey Zurofsky

Yeah, so it was above what we were expecting in terms of an average unit volume that you would expect in sort of a chain kind of environment.

SaaS Interviews with CEOs, Startups, Founders
EP 85: Going from 1 To 17 Restaurants and Landing a Bravo TV Show with Jeffrey Zurofsky

Well, we got to 15 locations.

SaaS Interviews with CEOs, Startups, Founders
EP 85: Going from 1 To 17 Restaurants and Landing a Bravo TV Show with Jeffrey Zurofsky

We've opened 17 in the course of our time, but we've actually had to close two, and that's normal course of business.

SaaS Interviews with CEOs, Startups, Founders
EP 85: Going from 1 To 17 Restaurants and Landing a Bravo TV Show with Jeffrey Zurofsky

But we got to 15 in just about six years.

SaaS Interviews with CEOs, Startups, Founders
EP 85: Going from 1 To 17 Restaurants and Landing a Bravo TV Show with Jeffrey Zurofsky

So we had really โ€“ there was three years in a row where we had opened four every year, and that was a fast pace considering none of us had ever done โ€“

SaaS Interviews with CEOs, Startups, Founders
EP 85: Going from 1 To 17 Restaurants and Landing a Bravo TV Show with Jeffrey Zurofsky

expansion like that before.

SaaS Interviews with CEOs, Startups, Founders
EP 85: Going from 1 To 17 Restaurants and Landing a Bravo TV Show with Jeffrey Zurofsky

We'd all built restaurants.

SaaS Interviews with CEOs, Startups, Founders
EP 85: Going from 1 To 17 Restaurants and Landing a Bravo TV Show with Jeffrey Zurofsky

We'd all got advice from a lot of good people, but we never actually did it.

SaaS Interviews with CEOs, Startups, Founders
EP 85: Going from 1 To 17 Restaurants and Landing a Bravo TV Show with Jeffrey Zurofsky

And that was a breakneck speed for us at the time.

SaaS Interviews with CEOs, Startups, Founders
EP 85: Going from 1 To 17 Restaurants and Landing a Bravo TV Show with Jeffrey Zurofsky

No, because not all of them work the same way.

SaaS Interviews with CEOs, Startups, Founders
EP 85: Going from 1 To 17 Restaurants and Landing a Bravo TV Show with Jeffrey Zurofsky

Some were

SaaS Interviews with CEOs, Startups, Founders
EP 85: Going from 1 To 17 Restaurants and Landing a Bravo TV Show with Jeffrey Zurofsky

somewhere so and you know keep in mind i think there's a focus on top line revenue in businesses like mine and uh it's you know i think tony robbins said it best you know it's not what you make it's what you keep um and so we had some we had some locations that were we're throwing off you know we're lower revenue but throwing off a lot more cash so you know at our peak we were probably somewhere you know close to 20 million but it wasn't not everyone was then on that average and they all

SaaS Interviews with CEOs, Startups, Founders
EP 85: Going from 1 To 17 Restaurants and Landing a Bravo TV Show with Jeffrey Zurofsky

Some of the ones that were below a million dollars were throwing up more profit just because the rent was different, because the labor model was a little bit different, because the customer loyalty was much higher and check average was higher.

SaaS Interviews with CEOs, Startups, Founders
EP 85: Going from 1 To 17 Restaurants and Landing a Bravo TV Show with Jeffrey Zurofsky

So there's a lot of different metrics.

SaaS Interviews with CEOs, Startups, Founders
EP 85: Going from 1 To 17 Restaurants and Landing a Bravo TV Show with Jeffrey Zurofsky

And I would actually stay away from, to the audience, I would stay away from focusing on just top line as a metric because it's sort of meaningless when you think about

SaaS Interviews with CEOs, Startups, Founders
EP 85: Going from 1 To 17 Restaurants and Landing a Bravo TV Show with Jeffrey Zurofsky

what's most important.

SaaS Interviews with CEOs, Startups, Founders
EP 85: Going from 1 To 17 Restaurants and Landing a Bravo TV Show with Jeffrey Zurofsky

You know, I'm sorry, but I'm not at liberty to disclose those numbers.