Jen Cohen

I think that Instagram became the new Facebook, you know, when we would be like, oh, mom, like our moms were on Facebook.

And now it's like, actually, our grandmas are like great grandmas are on Facebook.

And, you know, you're right.

Like, I believe like it's Instagram is for our demo and then TikTok, which is for the younger.

However, like you were just saying, you thrive on TikTok, which is a lot of crossover.

There is.

But do you still have a practice?

Do you still see patients?

Yeah.

How often are you in like in office, in clinic?

Wow.

So social media has become like, how much of it would you say is your business now?

Social media, like 70%?

You know, actually, now that we're talking, it makes sense why you would do so well on Instagram.

Because if it is the age demo of 40s, 50s, late 30s, let's say, that's who would be affected by perimenopause, menopause, right?

So you're like right in that strike zone of information that is completely of interest.

And what I was going to ask you, and now I kind of just figured it out myself, like, is it because I'm in that age demo now and it's possibly like affecting me that all I seem to see now are things about menopause and perimenopause and hormones?

Well, I also think though, like in this business, so like I talk to a lot of people in like productivity and health, wellness, fitness, longevity, all the things, right?

And obviously also business mindset.

But I will say I have noticed a major uptick and upswing in even people who don't necessarily talk about hormones and menopause are now putting these guests on their shows because it's a very hashtag friendly thing now, right?