Jen Wong

I think a lot of the things that we're doing are working.

You saw our active advertiser account grow 75% year over year in Q3.

And I think that's the result of our go-to-market and acquisition investments, as well as making our platform more automated and simple to use, as well as really delivering more performance, particularly at the mid and lower funnel, where a lot of mid-market and

SMB businesses like to transact.

We also grew nine out of 15 verticals over 50% year over year.

And I think that shows the diversification of our business, how robust it is across every vertical and every objective.

So every advertiser can find success on our platform.

So those investments that we've made are really paying off.

Well, I think there's enormous headroom outside of the U.S.

Our traffic today is about 55% outside of the U.S.

and 45% in the U.S.

And the rest of the world has been growing.

And every country that is a non-English country is just an opportunity to build another Reddit.

And the process of doing that starts with machine translation.

using AI to translate universal conversations so that somebody in France or Germany who operates in a non-English language can have access to great content and communities on Reddit.

And then the process of building local communities so that if you're in France, you have a local bread community.

In Germany, your local football communities so that it feels local, your city communities.

All of that is opportunity for us.

and opportunities to build another Reddit for every language and culture.

Yeah, our core business is advertising.