Jenna Fisher

I think it was Jeff Bezos who said that your brand is what people say about you when you're not in the room. And everyone has a personal leadership brand, whether they know what it is or not. Certainly online, when somebody Googles your name, that's your brand. What they see on LinkedIn, that's your brand.

I think it was Jeff Bezos who said that your brand is what people say about you when you're not in the room. And everyone has a personal leadership brand, whether they know what it is or not. Certainly online, when somebody Googles your name, that's your brand. What they see on LinkedIn, that's your brand.

I think it was Jeff Bezos who said that your brand is what people say about you when you're not in the room. And everyone has a personal leadership brand, whether they know what it is or not. Certainly online, when somebody Googles your name, that's your brand. What they see on LinkedIn, that's your brand.

And I think it's really important that you spend some time crafting and honing what your brand is. But I think it's super important that it is authentic to who you are.

And I think it's really important that you spend some time crafting and honing what your brand is. But I think it's super important that it is authentic to who you are.

And I think it's really important that you spend some time crafting and honing what your brand is. But I think it's super important that it is authentic to who you are.

I think earlier in one's career, there's a tendency to want to be well-rounded and to try to hone things that perhaps you're not as naturally good with. And that's great. But I also think what's really important is to do the self-reflection to figure out what is it that I need? I'm uniquely good at? What can I opine on to others? What can I be an expert at?

I think earlier in one's career, there's a tendency to want to be well-rounded and to try to hone things that perhaps you're not as naturally good with. And that's great. But I also think what's really important is to do the self-reflection to figure out what is it that I need? I'm uniquely good at? What can I opine on to others? What can I be an expert at?

I think earlier in one's career, there's a tendency to want to be well-rounded and to try to hone things that perhaps you're not as naturally good with. And that's great. But I also think what's really important is to do the self-reflection to figure out what is it that I need? I'm uniquely good at? What can I opine on to others? What can I be an expert at?

And when you think about that in the context of what can I post on LinkedIn or talk to my clients about, it's really thinking about what are the things that I know so well that I am an expert around that I can be credible to others sharing. And Rafa, what advice would you give?

And when you think about that in the context of what can I post on LinkedIn or talk to my clients about, it's really thinking about what are the things that I know so well that I am an expert around that I can be credible to others sharing. And Rafa, what advice would you give?

And when you think about that in the context of what can I post on LinkedIn or talk to my clients about, it's really thinking about what are the things that I know so well that I am an expert around that I can be credible to others sharing. And Rafa, what advice would you give?