Jenna Fisher
Appearances
Redefiners
Leadership Lounge: How to develop your personal leadership brand
I think it was Jeff Bezos who said that your brand is what people say about you when you're not in the room. And everyone has a personal leadership brand, whether they know what it is or not. Certainly online, when somebody Googles your name, that's your brand. What they see on LinkedIn, that's your brand.
Redefiners
Leadership Lounge: How to develop your personal leadership brand
And I think it's really important that you spend some time crafting and honing what your brand is. But I think it's super important that it is authentic to who you are.
Redefiners
Leadership Lounge: How to develop your personal leadership brand
I think earlier in one's career, there's a tendency to want to be well-rounded and to try to hone things that perhaps you're not as naturally good with. And that's great. But I also think what's really important is to do the self-reflection to figure out what is it that I need? I'm uniquely good at? What can I opine on to others? What can I be an expert at?
Redefiners
Leadership Lounge: How to develop your personal leadership brand
And when you think about that in the context of what can I post on LinkedIn or talk to my clients about, it's really thinking about what are the things that I know so well that I am an expert around that I can be credible to others sharing. And Rafa, what advice would you give?