Jenna Kutcher

I recorded it from the front seat of my parked car in my garage because I was worried my dogs were going to bark.

I didn't even own a microphone.

I had iPhone headphones and I was like, all right, let's just do this.

And so I committed to doing it for 90 days.

And I was like, let's just see how it feels.

I can always quit it if it doesn't work, if I run out of things to say.

And here we are years and years and years later.

And it's evolved.

And I think one lesson from this is that so often when we start a new project, we overthink all the things that don't really matter.

I remember worrying about like the cover art, the title.

How am I going to sign in and sign off of every episode?

How long is it going to be?

What is the format?

When is it going to be published?

All of those things have changed and evolved over the last seven years.

And my show has stayed consistent, right?

And so one thing that you brought up is like so many people don't actually dive in and do the thing.

We think about all the things around the thing, whether you're writing a book or starting a podcast or starting a business.

you fixate on all the decisions you have to make instead of doing the actual thing, which in my case was sitting down and hitting record.

Once I did that, the rest is history, but it was so easy for us to overthink all those things.