Jenna Warriner
Appearances
I am Charles Schwartz Show
Endless Shiny New Clients
If it's a carousel, a really strong hook on the first page and then a big arrow because people see the arrow and they need to swipe, right? So as soon as they swipe, great. We now have engagement. That might look like a hook in the first line of the captions. so that they click read more or see more to read the rest of the caption, great, that counts as a hook.
I am Charles Schwartz Show
Endless Shiny New Clients
Thanks for having me. Fun to be here all the way down in Florida.
I am Charles Schwartz Show
Endless Shiny New Clients
So the two things in your head are, what's the point of this post? And like, am I trying to grow and nurture ourself? And then how can I design it to be touched?
I am Charles Schwartz Show
Endless Shiny New Clients
So like no matter what type of post it is, we want, well, no matter what type of if it's growth, nurture or sales, but for a video post, we want a hook at the very beginning. So let's talk about like a talking head hook, like a talking head reel. When you're talking to the camera, those first like three seconds are really crucial.
I am Charles Schwartz Show
Endless Shiny New Clients
We used to say the first seven seconds are crucial, but now it's like the first like millisecond.
I am Charles Schwartz Show
Endless Shiny New Clients
So how does someone do that? Not the breath before the ha.
I am Charles Schwartz Show
Endless Shiny New Clients
Okay, well, how about let's talk about pointing out a mistake. So in marketing psychology, especially if you're nervous about giving things away, because sometimes that takes people a little bit of mindset work to be ready to just give tips away for free. So let's talk about instead of telling someone what to do, let's tell them what not to do that they are currently doing. So a mistake.
I am Charles Schwartz Show
Endless Shiny New Clients
Yeah, it's okay. I'm like really tough unless it comes to putting a messy bun on the top of my head, in which case I'm not capable of doing that at this time.
I am Charles Schwartz Show
Endless Shiny New Clients
So if you want result without thing they think they have to do to get it, you're in the right place, right? That could be your hook. If you want to grow on social media without spending all day glued to your phone, let me help you out. If you want to get more Instagram followers without selling your soul, let me help you out. I'm just making these up.
I am Charles Schwartz Show
Endless Shiny New Clients
I thought I had to give away my first foreign child. Did you already sign for that?
I am Charles Schwartz Show
Endless Shiny New Clients
Okay. So... I can give you tips for lives. And I think it's also important to address that we don't want to, like you are not your client right now. You are not them. Even if you're selling to someone who is an archetype of like where you were, you are not them now. And everyone absorbs content differently. So someone might come in and tell you, oh, don't do lives. I never watch lives.
I am Charles Schwartz Show
Endless Shiny New Clients
And it's like, okay, that's great for you, but there's billions of people on this platform and everyone absorbs it differently, right? Put captions on your videos because a lot of people, 80% of people or whatever, I don't know if that's a real stat, but you always hear like 80% of people watch without the sound on, right? So always have your captions on.
I am Charles Schwartz Show
Endless Shiny New Clients
Some people have the time to put a live stream on while they're cooking dinner. Other people don't. So, um, In terms of the importance of content, I would say it would behoove you to create reels. But also, if you like writing long captions, if you like going live, like, again, go towards the fun. Go to the thing that you like doing because there's going to be other people there who are into it.
I am Charles Schwartz Show
Endless Shiny New Clients
So lives, I think, aren't as popular as they were a few years ago. But maybe that means that that's your time to shine, right? Maybe them not being popular becomes an asset to you. I did lives every Monday morning with such a puffy face. I would roll out of bed and do the live every Monday morning for like six months. It really helped me. That was like two years ago.
I am Charles Schwartz Show
Endless Shiny New Clients
I didn't even realize people were looking forward to them. So putting them onto a schedule, like I thought like I won't ever tease my lives. And like if I miss one, nobody will notice. And people noticed. And I only, I did not have what I have now. I had like between 2,000 and 5,000 followers there. By the way, you don't need a million followers to make this work for you either.
I am Charles Schwartz Show
Endless Shiny New Clients
But I had a relatively smaller audience then and people started looking forward to my lives and like setting a timer for them and they did notice when I didn't show up. So that's one thing. Also, you want to like structure your live for the replay because a lot of people are going to be watching the replay. They're not going to be there in the moment, which means we still want to start with a hook.
I am Charles Schwartz Show
Endless Shiny New Clients
We want to start strong. Even if nobody's watching, we want to pretend that they are. Yeah. We want to tell people to comment. Like one of the things that I did is if you're catching this live, drop a coffee cup emoji in the caption. If you're watching the replay, drop a wine glass. So I would say that all the time.
I am Charles Schwartz Show
Endless Shiny New Clients
Yeah. So I was a bartender and an actor over in Toronto, Canada. Hi, Canucks. I'm Canadian. And I started volunteering at this yoga studio to get free classes. And I would like bartend all night and then bike to a yoga studio at like 9am and be just the worst customer service agent for them, to be fully honest. I'm not very good at that job.
I am Charles Schwartz Show
Endless Shiny New Clients
And then people are commenting on the actual live stream, but they're also commenting on the replay and it's fun. And then people would just start and I would get in and they would start dropping coffee cup emojis if they were there live. And they just automatically do it. People pay to build communities like that, right? And here it is sitting there for free. All you need to do is click go.
I am Charles Schwartz Show
Endless Shiny New Clients
Yeah, well, like I guess I have a kind of a strange answer to that because I, in my program, like I teach marketing strategy, messaging, copywriting, content creation, all of that. And what I really just want to teach, what I really want people to deal with is the mindset around it, but that's not my expertise to teach.
I am Charles Schwartz Show
Endless Shiny New Clients
So I talk about it a little bit on my podcast and I'll bring like mindset people in, but that's the spot where people get stuck. Like that's where people start looking at only vanity metrics. We'll call them vanity. They look at their metrics. And they're like, oh, I had one realist, 17,000, and this one's 500, and now I have 200. And so I suck now, and I guess I should just give up.
I am Charles Schwartz Show
Endless Shiny New Clients
The number of times people DM me and be like, oh, my numbers are down. I'm thinking of giving up. I'm like, what are you talking about? Like, you can convert one of those 200 people. So you've got 200 views. I promise you could convert – You could convert one of them. And how many clients do you actually need in your business?
I am Charles Schwartz Show
Endless Shiny New Clients
When you're talking about a service-based business and a solopreneur, which is my target audience, you really only need, what, 100 people a year if you really are set up to hold that? You can claim those people. You can find them. You can serve them. But we get in our own ways in our head. And then we start playing the numbers game. And we start getting attracted to these huge accounts.
I am Charles Schwartz Show
Endless Shiny New Clients
And then we think that, We're not relevant if we don't have these numbers or we look at our competitor, quote unquote, and they have big numbers. So we think they're better than us. And it's like you came here to get clients. You didn't come here to win a popularity contest. You came here to get clients. So use it to get clients. Be strategic.
I am Charles Schwartz Show
Endless Shiny New Clients
And then just take one outreach letter like DM to the right person and you can close them because you've done all of the work.
I am Charles Schwartz Show
Endless Shiny New Clients
I would actually love to hear your take on one thing that kind of has been like on my mind is I see so many people obsessed with scaling before they do the ABCs. And then they're like sabotaging their business a little bit because they want it to be set up to scale. But like you could just bring in three clients right now, make $3,000 and serve them and then like be paid while you scale.
I am Charles Schwartz Show
Endless Shiny New Clients
kind of scale in the background? Like how do you know when you're ready to start taking those next steps?
I am Charles Schwartz Show
Endless Shiny New Clients
And one day the owner asked me if I would help him with his phone. And I helped him with his Instagram. And I think I was the only person in his life that knew how Instagram works. So he got it in his head that I was some sort of Instagram social media person. And I'm like, no, I'm not. I'm just like a tired woman who is trying to make a career of being an actor while bartending.
I am Charles Schwartz Show
Endless Shiny New Clients
Yeah, so first of all, I do that Tarzan thing. At every quantum leap I've had in my business, I'm Tarzan, just gripping onto the past. That's really good.
I am Charles Schwartz Show
Endless Shiny New Clients
That's amazing. So one of the big ones is people are busy and they don't have time. And they're like, I don't have time for social media. But then it's like, we need it, right? We need marketing irons in the fire. And that's when they come to me because they know that they need it. So I try and teach them through content creation. So for instance, one of the things in my program is like,
I am Charles Schwartz Show
Endless Shiny New Clients
So a post template. So actually have a free one that your people can have. It's called 10 sales calls from 10 sales calls in three hours. And it was like we made a post for one of our retainer clients. She got 10 sales calls in three hours. Then she had to turn off her calendar because she was overwhelmed. And then we made the post into a formula and now we give it away.
I am Charles Schwartz Show
Endless Shiny New Clients
And he wouldn't let it go. He was like, can you come run the social media for the studio over and over again? And I said no a billion times. And eventually he was just like, Jenna, what's a good day if you know NLP? He like kind of like talk ninja'd me. And he goes, what's a good day this week for you to come in and discuss your rate? I'm like, oh, God, fine. Thursday.
I am Charles Schwartz Show
Endless Shiny New Clients
So you're going to go through that, fill it out, and be creating content so that little voice in your head that's like, I don't have time to sit and learn something because I'm busy can be quiet, but you're going to be learning marketing while you write the post, right?
I am Charles Schwartz Show
Endless Shiny New Clients
We might have a line in it about the consequence of not working with you, which is seeding this idea, oh, what is the consequence of not working with me? Or like three things you're going to get, the feature and the benefit, like when you buy my offer, whatever it is. So you're learning these skills while you're simultaneously creating content.
I am Charles Schwartz Show
Endless Shiny New Clients
And as little as possible, sometimes I have to, but as little as possible, do I want somebody sitting there watching a lesson and then going, oh, I guess I have to apply that now. Like I want them to just be creating content all the time. And then I'm actually restructuring my program right now so that you can create even more content before you make your strategy.
I am Charles Schwartz Show
Endless Shiny New Clients
Because I find that people are making their content strategies from their current level of ability. And so I want them to create more.
I am Charles Schwartz Show
Endless Shiny New Clients
all like try some b-roll reels try some talking head reels try some carousels like experiment with a bunch of different things have fun with it and then let's create your strategy based on the stuff you can make the fastest and the stuff you had the most fun doing the stuff we think is most important
I am Charles Schwartz Show
Endless Shiny New Clients
You know, honestly, I'm so lean with it because I was really tech-averse for a really long time. So Canva, great. Like, pay for Canva. It's going to save you time. Editing things right inside Instagram, editing your video right inside Instagram or TikTok, like, it's pretty much the same. I don't recommend a ton of gadgets or a ton of software products.
I am Charles Schwartz Show
Endless Shiny New Clients
I have a ring light and stand and the stand is what's most important because if you spend like half, you know, 10 minutes piling your phone up on a pile of books to like prop it up, then you're wasting time.
I am Charles Schwartz Show
Endless Shiny New Clients
Yeah, no, get a stand. You can also drag it over to the best natural sunlight. That's always going to be your best bet is the natural sunlight. Diffused sunlight is better than direct. So like under the shade of a tree or closing like a sheer curtain is going to be your best lighting. But yeah, I don't recommend a ton of like... There's apps to tell you like what hashtags to use.
I am Charles Schwartz Show
Endless Shiny New Clients
I don't even like hashtags. I don't care. I care about your messaging. I care about your marketing. I care about you following the fun and showing up as yourself. That's what's really going to do the trick. I mean, sometimes we want to buy a gadget because we feel like we're taking action. Go film B-roll and just put some crap on it and rip off the band-aid of posting something that's only a C+.
I am Charles Schwartz Show
Endless Shiny New Clients
That's going to do you better than buying a microphone in most cases.
I am Charles Schwartz Show
Endless Shiny New Clients
So I go in and I agree for $300 to run all the social media for this whole studio, the Facebook, the Instagram. Next thing you know, I am bringing influencers in from all over the city. I'm borrowing lighting equipment and taking it on the streetcar over and like running photo shoots and running contests at the front desk if you follow us on Facebook. And I'm just like loving it, like loving it.
I am Charles Schwartz Show
Endless Shiny New Clients
Right. So again, like, are you an analytics, like a data person? You must be, you'd have to be.
I am Charles Schwartz Show
Endless Shiny New Clients
Yeah, I'm not. I'm your type B friend. So I will always...
I am Charles Schwartz Show
Endless Shiny New Clients
like schedule content around the convenience of the person who's creating the content so i recommend later.com is the scheduler that i use if you're going to be automating your content but for a lot of people that's like scary and just getting it set up is a whole thing i teach it in my program but like you know for now we're not most of them are not doing that so um
I am Charles Schwartz Show
Endless Shiny New Clients
If you always know your toast is in the toaster at 9 a.m. and you have 15 minutes to post that post, then it's 9 a.m. That's when it's going to happen. It's better than waiting until the next day. If you have a bright idea and you want to just create the post, just create the post like until you have a system in place to do it.
I am Charles Schwartz Show
Endless Shiny New Clients
a little bit more structured, what, when is convenient for you is the time to do it. That said, think about when your ideal clients would be online. If it's moms, then of like little kids, then they're probably scrolling like after the kids go to bed, right? Like I bet eight o'clock is going to be like a good time.
I am Charles Schwartz Show
Endless Shiny New Clients
Um, and if, you know, we almost all look at our phones, like as soon as we roll over a bed in the morning, you know, that's really, yes, we do. Yeah. So like think about think about real life and those real life people.
I am Charles Schwartz Show
Endless Shiny New Clients
Chances are when you get your data, like after you've posted a ton and you look at your data, it's going to be pretty even across the board of when people are online now because we're just always all online. It used to show us more. I'm never online all the time.
I am Charles Schwartz Show
Endless Shiny New Clients
But yeah, like the day is going to look pretty much the same. Like if you have a really Christian audience, probably don't like post it like 10 a.m. on a Sunday. Like they're busy.
I am Charles Schwartz Show
Endless Shiny New Clients
You know, like think of that. And don't post in the middle of the night because everybody's sleeping. You know, just like stupid stuff like that. Just, you know, like just do the thing.
I am Charles Schwartz Show
Endless Shiny New Clients
Yeah, I really like out of pocket or out of hide. I've never heard that. And I love it. I usually go with the boring. It'll cost you time or it'll cost you money. But here's the true answer. The true answer is it is a marketing program disguised as an Instagram program.
I am Charles Schwartz Show
Endless Shiny New Clients
So I could sell a list of post ideas and hand them to you and you would have them and you would get stuck on a million different things and you probably wouldn't be getting your clients down a path toward actually buying from you. And I'm actually a marketing nerd. I don't know when it happened or how it happened, but you're a data dork and I'm a marketing nerd.
I am Charles Schwartz Show
Endless Shiny New Clients
And so when you like the program as it's structured now is like, okay, choose your ideal client. Some of that, like make sure your link is optimized, stuff like that. And then there's a module on Instagram. It's like, here's everything you ever need to know about Instagram. And then there's a module on messaging. And like the rest of it is just marketing.
I am Charles Schwartz Show
Endless Shiny New Clients
The rest of it is like marketing psychology and copywriting and messaging and like sales psychology and reversing objections in like a more feminine sort of approach way. We don't do like masculine sales tactics really. It's like a little bit gentler. But yeah, it's a – So it's more – I'm not going to –
I am Charles Schwartz Show
Endless Shiny New Clients
So then I go to my bar and I'm like... Can I run your social media? Because that's like a thing I do now. And I blew it up, like made it huge. Was taking pictures of all these like celebrity comedians because it was a comedy club. And so then it just became a thing. And I resisted it for so, so long. And then I couldn't resist it anymore.
I am Charles Schwartz Show
Endless Shiny New Clients
So like, If you need to close a client in two weeks, organic isn't your ballgame. You could try and it might work. Huge chance it works, you know. But I wouldn't put my eggs in that basket if it were pressing. I would go to like Book Yourself Solid, that book. He talks about a lot of like Quick things you can do right now to close a client, like DM a lead. Like look to that person.
I am Charles Schwartz Show
Endless Shiny New Clients
Go back to your, if you're on Instagram, I guess, go back to a sales post where somebody commented something kind of juicy. It seemed like you had their ear and DM them and start a conversation and see how you can help them further. Reach out to past clients, like go to your email, reach out to past clients, see if they need more work from you. Like really do those like one-to-one connections.
I am Charles Schwartz Show
Endless Shiny New Clients
If I needed to close somebody quickly, that's what I would be doing.
I am Charles Schwartz Show
Endless Shiny New Clients
Yeah. So I'm at Jenna's page on Instagram and TikTok, J-E-N-N-A-S-P-A-I-G-E, because it's my middle name. Yeah. already been teased for before we started recording. Yes, I need to spell it every time I say it, Jenna's page. And if we can link them to that free sales post template, and maybe that'll lend you a client. Actually, you know what?
I am Charles Schwartz Show
Endless Shiny New Clients
Someone recently told me, she's like, I posted your sales post template and I made a thousand dollars. So I'm like, great, do that. Go do that.
I am Charles Schwartz Show
Endless Shiny New Clients
Oh, it's been my pleasure. It's nice to see you.
I am Charles Schwartz Show
Endless Shiny New Clients
And now here I freaking am with this agency, teaching it, living it. It's my whole life is social media now.
I am Charles Schwartz Show
Endless Shiny New Clients
Okay, so monetizing it and growing it, kind of two different conversations. Let's start with growing it. Okay. So growing it first, you're going to be in the best situation if you don't blame the algorithm as this like third-party entity that has control over your life. Like when, as soon as you blame the algorithm, you give up your own control of growing.
I am Charles Schwartz Show
Endless Shiny New Clients
And I know it's so easy because it's so easy to like buy into the drama and it does change, right? But we've never, like back when you grew so rapidly over a hundred thousand, we knew as much about the algorithm then as we do now. Like we've never known exactly how it works, but we do know one thing. So if you know this one thing, you will hack the algorithm always.
I am Charles Schwartz Show
Endless Shiny New Clients
We know that the platforms want us on the platforms longer. And because they're robots, they're taking cues to know if people are interacting with your posts and they want people touching your posts and spending time on your posts. That's it. Get people to stay on your page for longer and get them to touch your post, right? So people go, yeah, you need engagement. You need engagement.
I am Charles Schwartz Show
Endless Shiny New Clients
Yeah, you need engagement because you need people spending time on your posts. And watch time is really important, like the retention someone spends on your video and making sure they watch like as much of your video as possible because they're staying on the platform for longer, right? So then you start to build things in your posts like what we call engagement attractors, right?
I am Charles Schwartz Show
Endless Shiny New Clients
making sure that you're designing the post to be touched, not just hoping someone touches it. And that can be as simple as asking a question in your caption because you're designing it for somebody to then respond and answer the question down in your comment section.
I am Charles Schwartz Show
Endless Shiny New Clients
So the people that I work with mostly are service providers and mostly women. So, but I mean- I'm fine being here with you, Charles. That's fine. I know. It's amazing. I'll allow it. So no, it's mostly women. A lot of like wellness practitioners, tutors, people who don't sell a product but sell a service so that their personality is a huge selling factor, right?
I am Charles Schwartz Show
Endless Shiny New Clients
Like people don't just sign up to get a massage from – like so-and-so's hands, they like so-and-so. They like the way so-and-so talks to them, right? So then it's carrying this personal branding element with the business element and being the face of your business and really utilizing your own personality and making that be like one of your industry differentiators, just how you talk. right?
I am Charles Schwartz Show
Endless Shiny New Clients
So B2B businesses have a really easy time because so many businesses have social media accounts. So when you're really in the weeds and you're trying to grow your account, it's easy to go like, okay, I got followed by at RMT Michelle because RMT Michelle has an Instagram account, but it can be a little bit disheartening when you're selling B2C because sees customers, random people.
I am Charles Schwartz Show
Endless Shiny New Clients
They use Instagram really differently. They have a lot of private accounts. They have an account that just has two pictures of their grandkids and no context. And you're like, is this a real person? So both work. Obviously, there's billions of people. There's billions of customers on there.
I am Charles Schwartz Show
Endless Shiny New Clients
But it can be easier for your brain if you're a B2B business sometimes because you can actually see the businesses that you're talking to. Like in my case, right? Like I'm selling to small business owners. And so they are really
I am Charles Schwartz Show
Endless Shiny New Clients
Yeah. I mean, not wanting to do it and hating it are two very different things because one of my brand values is fun. And I credit a lot of my success to fun, finding fun in it, right? And If you hate it, I would probably tell you not to do it. Like I would tell you to go to find a platform that you love or that you can at least a little bit enjoy because they all work, right?
I am Charles Schwartz Show
Endless Shiny New Clients
You could put all your eggs in an SEO basket as a small business owner. If you can only choose a few things, you could just go old-fledged website. I'm going to make a blog. I'm going to optimize it for SEO. Great. I'm going to go to YouTube. I'm going to do that. Like you don't need to be on every platform.
I am Charles Schwartz Show
Endless Shiny New Clients
So deciding on the one that you want to commit to right now, master one of those social media platforms. And then add in others later or like repurpose your content in a smart way later I think is probably step one. If you really, really hate it or you have like a lot of mental blocks around it and it makes you feel bad about yourself, don't – I would say don't do it.
I am Charles Schwartz Show
Endless Shiny New Clients
And don't feel like you need to do it because there are no rules.
I am Charles Schwartz Show
Endless Shiny New Clients
Okay, so... You kind of alluded to this, like they're sending people to go buy something right away. So that would be sales content, right? So we have the sales content. Sales content typically is going to have lower engagement than anything else. Anytime you're trying to sell something, you can expect the views on that to be lower. Typically, right?
I am Charles Schwartz Show
Endless Shiny New Clients
Sometimes there's anomalies, but the views on that to be lower, the engagement on that to be lower, but the website clicks to be up, which is great. And that's them leaving the platform to go to your site. So we want to think of our content in three different camps. We want growth content, nurture content, and sales content. So a growth post is going to be a post that is quick. It's short.
I am Charles Schwartz Show
Endless Shiny New Clients
It's maybe like a seven second reel. It gives somebody a tip or makes somebody laugh, elicits an emotional response. It's like bite-sized. And it's kind of like you just like reaching out with a handshake at a networking event or waving at someone from across the room and you hope that they come over.
I am Charles Schwartz Show
Endless Shiny New Clients
And you're not going to, when someone comes across the room to you at a networking event, they're not going to walk up and you go, here's my card. You should call me. Like, don't do that. Don't sell to them in that growth content. Nurture content is where you're really building trust. So this might be where you sit down with someone in a long form carousel.
I am Charles Schwartz Show
Endless Shiny New Clients
Also a carousel meaning when you see a hook on a graphic and then you swipe sideways through it and it kind of tells a story or teaches you something. We're like three things to learn if you need to know these things. That's a really good hook to start. And then it takes them a little bit longer to, like, read that.
I am Charles Schwartz Show
Endless Shiny New Clients
You know, they're not as distracted as they could easily be while watching a growth reel. But they're really getting to know you and they're really learning that you know your stuff. So... We can't expect a stranger to sit down with you for quite that long. So we use the growth content, the quick, easy, fun stuff to attract them. Then once they're there, we serve them the nurture stuff.
I am Charles Schwartz Show
Endless Shiny New Clients
We teach them something they now psychologically owe us something. They trust us more. We look like the expert. And then the hottest people see that sales content and are ready to go to your link and buy or whatever.
I am Charles Schwartz Show
Endless Shiny New Clients
So that's a really good question. The way that my clients look at it is we zoom out on their year with the bird's eye view and we kind of look at the sales cycles. So everybody's business is going to be different and everyone sells in different cycles. So maybe you have like if you're a course creator and you live launch two or three times a year. So those are like your big sales pushes.
I am Charles Schwartz Show
Endless Shiny New Clients
Maybe if you're a maker, you sell a lot during Christmas. So you know you want to like sell a ton during Christmas. Okay, let's work backwards from that. Right before that sales push, we want to make sure that we up the ante on that nurture content. And before that, let's just grow. Let's just get eyeballs. Let's just get all these people on us. We know the sales are coming in December.
I am Charles Schwartz Show
Endless Shiny New Clients
So maybe October is mostly growth. Now, on a more micro scale, I guess, you could do that every month. You could have a sales push at the last week of every month, or you could do that every week. So everybody's going to be different. But what I like to do is I live in the woods. I live in Canada. Summer is so short. I don't want to work. I don't want to work in the summer. So...
I am Charles Schwartz Show
Endless Shiny New Clients
your experience is completely different. I was just in, I was speaking in Florida like a month ago and I went outside, like I mostly was in the resort, but I went outside and I was just like, fascinating. My skin inside is same temperature outside. Exactly.
I am Charles Schwartz Show
Endless Shiny New Clients
Crazy. Anyway, so for the summers, a couple of years in a row, last year and the year before, I just did growth content. And I loved it. And we called it a growth sprint. And it culminated in some viral videos. The first year I did it, it culminated in a very successful launch. Because when you're focusing on growth, you're focusing on serving people, right? You're like, can I make you laugh?
I am Charles Schwartz Show
Endless Shiny New Clients
Can I make you cry? Can I teach you something really quickly? And it takes the onus off of yourself and your own ego. And if you're not putting pressure on yourself to sell, typically your content will be better, right? Because what happens with a lot of people is they mix up these buckets and you can do that once you're good, but it's kind of a learn the rules to break them kind of thing.
I am Charles Schwartz Show
Endless Shiny New Clients
A hundred percent. Yeah. Like what is the point of my post? What am I trying to do here? My clients will decide, is this growth, nurture, or sales? Just so your head is already like in the right bucket. And then what engagement attractors am I putting on this post? So how can I design this to be touched?