Jennifer Cohen (host)

Kale.

Oh, so you didn't like vegetables at all?

So this is so, like I said, you're such a dichotomy.

So here you are, you built the biggest, most well-known natural grocery store on the planet, and you were someone who didn't even like vegetables or eat vegetables or do anything with vegetables until you were older.

I mean, so let's go back a little bit chronological so we can like give people more of your backstory.

Because you initially had like a store called The Safer Way, which was a better take on Safeway, right?

And that ended up being whole.

Can you just kind of give your, better you say it than me.

So can you just kind of give a little bit of a background?

So how did you go from one store to like four stores?

Did you have some type of mission statement that you were involved with?

What would you say, because what I noticed is it did change over years.

And I'm trying to remember, was it when Amazon, like, was it after the Amazon acquisition or was it already before the Amazon acquisition?

Really?

Well, what happened?

How did Amazon become the people who bought you?

Why did you even want to?

Well, they took away the decentralization, which, by the way, I guess after you said that, it makes sense.

That does make a major difference in the customer's user experience, right?

Because the problem I have with Whole Foods is that one, it's not the same.