Jennifer Cohen (host)

It's just not.

When you put that much oil, like the food bar, like the hot bar, you're now spending a fortune on like food that you can get pretty much even at Albertsons, honestly.

Like maybe it's like one or two levels above, but you're spending, like I went there, I spent $45 on a piece of salmon and some vegetables that I literally could have gotten for at Trader Joe's for like $11, $8.

Yeah.

But you're not getting that there.

I think what they've done well is branding.

And when you walk in, the feeling that you get.

You feel like you're doing something healthy for yourself.

It's the emotional thing.

Companies are doing really well in the emotional piece.

100%.

Yeah.

It's TikTok friendly too.

You can go there, get your little smoothie, take your little picture.

Well, also it's a different time, right?

Oh, you can?

What is the special deal?

Because you went from, before even, we're going to get into Love Life, but I want to finish with the Amazon situation with Whole Foods.

Did you step down because you wanted to from Whole Foods, or did they push you out?

What was the reason behind it?