Jennifer Sullivan

Oh no!

Oh no!

Oh no!

I think my reaction was twofold. I was like, OK, this makes sense. But then I was immediately like, oh, no, please no.

I think my reaction was twofold. I was like, OK, this makes sense. But then I was immediately like, oh, no, please no.

I think my reaction was twofold. I was like, OK, this makes sense. But then I was immediately like, oh, no, please no.

I mean, I'm chronically online. And I saw like a few rogue videos, but it wasn't until the Nara Smith of it all that I think it really blew up. Do you know Nara Smith?

I mean, I'm chronically online. And I saw like a few rogue videos, but it wasn't until the Nara Smith of it all that I think it really blew up. Do you know Nara Smith?

I mean, I'm chronically online. And I saw like a few rogue videos, but it wasn't until the Nara Smith of it all that I think it really blew up. Do you know Nara Smith?

She wasn't the face. It was her husband, Lucky. Lucky was making his own moisturizer in the kitchen to gnaw a voiceover, and they threw beef tallow in there.

She wasn't the face. It was her husband, Lucky. Lucky was making his own moisturizer in the kitchen to gnaw a voiceover, and they threw beef tallow in there.

She wasn't the face. It was her husband, Lucky. Lucky was making his own moisturizer in the kitchen to gnaw a voiceover, and they threw beef tallow in there.

And I feel like that was really the video that catapulted the beef tallow trend.

And I feel like that was really the video that catapulted the beef tallow trend.

And I feel like that was really the video that catapulted the beef tallow trend.

I mean, I absolutely agree. I think there's also like this element of the attention economy and we're bombarded with different TikTok trends that we are treating like fast fashion. And are we skin cycling today? Are we double cleansing today? Like, what is the trend of the moment? And it's basically a rebellion of I don't want to hear any of it.

I mean, I absolutely agree. I think there's also like this element of the attention economy and we're bombarded with different TikTok trends that we are treating like fast fashion. And are we skin cycling today? Are we double cleansing today? Like, what is the trend of the moment? And it's basically a rebellion of I don't want to hear any of it.

I mean, I absolutely agree. I think there's also like this element of the attention economy and we're bombarded with different TikTok trends that we are treating like fast fashion. And are we skin cycling today? Are we double cleansing today? Like, what is the trend of the moment? And it's basically a rebellion of I don't want to hear any of it.

I'm going to stick to my one, one ingredient product that's going to do my face, body, hair, toes and the skin on my elbow. And it's the one and done idea.

I'm going to stick to my one, one ingredient product that's going to do my face, body, hair, toes and the skin on my elbow. And it's the one and done idea.