Jennifer Swann

And I think like David was, he very much like latched onto that from the start.

Like he invented this idea of like the David verse, like literally thinking of himself as this like cinematic universe as if he was like, you know, a video game or like a comic or like, yeah, anime.

And so like he was strategically

introducing these characters like a Tommy was the first character he never got to introduce more characters because his career ended because of murder charges but like he was very clearly thinking about these things and appealing to people's like what he called the lore around it like this other Gen Z thing of like everything means something and like let's understand this world you know like he totally tapped into that yeah it's been really another unk feeling of mine it's like been very strange to watch

Yeah, and everyone had the hairdos, the eyeliner.

It was a whole aesthetic that people could package, and it became the hot topic.

Yeah, it was a very marketable, easily identifiable thing.

I mean, it sort of reminds me of like Disney adults, too, who like I feel like there's some rule when you go to the theme park where like you can't exactly dress like a character because it's like copyrighted and they don't want people to think you work there.

But it's like, you know, they'll wear like a certain color of a character or like a tail with, you know, a certain signifier that's like, if you know, you know, kind of a thing.

But it's like so thought out.

yeah part of what was so interesting to me i guess like as an unc too was like understanding how people in their teens and 20s are even just getting their news and digesting it because i i mean also like i live in la this was on the la local news like i definitely remember hearing about this and being like this is horrific um david i don't know if we've talked about this yet david of this discord and

And this was the main way that he communicated with his fans and sort of like cultivated all the lore around his characters.

So it was like definitely a marketing tool, definitely also like contributed to people being like, I know this guy, like he's our guy, he's our friend or whatever, even though they didn't know him.

And what's interesting is like the news about the body in David's car,

I feel like it broke in the afternoon on this day.

And weirdly, no one in his Discord chat realized it until late that evening.

Someone, I guess, saw the local news from an LATV station that had an Instagram post about it.

And they were like, hey, do you guys think this is real?

And so the immediate reaction was like...

fake news like this can't be real do we trust this news source like there was so much suspicion over it and i think also the you know a lot of these kids are like rightfully very cynical of just like growing up in a time where everything feels like a marketing stunt and everything is fake and so a lot of people were like oh is this like a this must be marketing for his new album or like maybe someone so it was like it ran the gamut from either like this is a marketing stunt to the other end was like obviously someone stole his car and framed him