Jennifer Van Dijk

of subgroups of people that are really into gaming, into art, into fashion and music, different parts of pop culture, not every part of pop culture, you know, but certain segments, adult comedy and anime fans even, you know, and that also, when you look at it as a grouping of smaller, you know, segmented audiences that have this beautiful Venn diagram of overlap, then you start to add in geography, gender, age, at the core of it,

of subgroups of people that are really into gaming, into art, into fashion and music, different parts of pop culture, not every part of pop culture, you know, but certain segments, adult comedy and anime fans even, you know, and that also, when you look at it as a grouping of smaller, you know, segmented audiences that have this beautiful Venn diagram of overlap, then you start to add in geography, gender, age, at the core of it,

of subgroups of people that are really into gaming, into art, into fashion and music, different parts of pop culture, not every part of pop culture, you know, but certain segments, adult comedy and anime fans even, you know, and that also, when you look at it as a grouping of smaller, you know, segmented audiences that have this beautiful Venn diagram of overlap, then you start to add in geography, gender, age, at the core of it,

is a Gen Z or young millennial consumer that if you watch our content, is equally split gender, male, female. If you buy our toys, you're probably more likely male, slightly on the older side of Gen Z. But really what we try to do and what Zach does so brilliantly is help identify who we're speaking to with what angle because our company can also at the same time be so many things.

is a Gen Z or young millennial consumer that if you watch our content, is equally split gender, male, female. If you buy our toys, you're probably more likely male, slightly on the older side of Gen Z. But really what we try to do and what Zach does so brilliantly is help identify who we're speaking to with what angle because our company can also at the same time be so many things.

is a Gen Z or young millennial consumer that if you watch our content, is equally split gender, male, female. If you buy our toys, you're probably more likely male, slightly on the older side of Gen Z. But really what we try to do and what Zach does so brilliantly is help identify who we're speaking to with what angle because our company can also at the same time be so many things.

Yes, yes and yes. What's so interesting is if you think about what's happening in the world today, there are avatars that all of us play in games or on social media or things like that. There's characters that we all love from different parts of our lives. We've talked about a few today. This idea of a character is really strong in our culture and in our world today, but

Yes, yes and yes. What's so interesting is if you think about what's happening in the world today, there are avatars that all of us play in games or on social media or things like that. There's characters that we all love from different parts of our lives. We've talked about a few today. This idea of a character is really strong in our culture and in our world today, but

Yes, yes and yes. What's so interesting is if you think about what's happening in the world today, there are avatars that all of us play in games or on social media or things like that. There's characters that we all love from different parts of our lives. We've talked about a few today. This idea of a character is really strong in our culture and in our world today, but

In so many ways, a lot of them are thin as a cracker in that, you know, like, sure, there's a ton of characters, but what do you really feel? What are you really a fan of? And what makes that difference? And that's something we spend a lot of time thinking about, which is like, okay, Janky and Googymon and their galaxy of characters, Daisy and the Little Helpers and everything else.

In so many ways, a lot of them are thin as a cracker in that, you know, like, sure, there's a ton of characters, but what do you really feel? What are you really a fan of? And what makes that difference? And that's something we spend a lot of time thinking about, which is like, okay, Janky and Googymon and their galaxy of characters, Daisy and the Little Helpers and everything else.

In so many ways, a lot of them are thin as a cracker in that, you know, like, sure, there's a ton of characters, but what do you really feel? What are you really a fan of? And what makes that difference? And that's something we spend a lot of time thinking about, which is like, okay, Janky and Googymon and their galaxy of characters, Daisy and the Little Helpers and everything else.

People know them. We've achieved that mission. But now the mission is to get people to really know and love them. And that tracks in a couple ways for us. Like kind of any good plot, right? You're either ever always developing character or advancing narrative. We've developed character. with this group. And now we're going to advance narrative.

People know them. We've achieved that mission. But now the mission is to get people to really know and love them. And that tracks in a couple ways for us. Like kind of any good plot, right? You're either ever always developing character or advancing narrative. We've developed character. with this group. And now we're going to advance narrative.

People know them. We've achieved that mission. But now the mission is to get people to really know and love them. And that tracks in a couple ways for us. Like kind of any good plot, right? You're either ever always developing character or advancing narrative. We've developed character. with this group. And now we're going to advance narrative.

And that's why things like dopamine Institute for pleasure research are so fun because you're physically part of a scheme. You're part of an adventure to develop narrative with our characters. Meanwhile, we're back in the factory developing new characters too. You know, that, that will eventually be ready with audiences to go out for more adventures, but we kind of think of it that way.

And that's why things like dopamine Institute for pleasure research are so fun because you're physically part of a scheme. You're part of an adventure to develop narrative with our characters. Meanwhile, we're back in the factory developing new characters too. You know, that, that will eventually be ready with audiences to go out for more adventures, but we kind of think of it that way.

And that's why things like dopamine Institute for pleasure research are so fun because you're physically part of a scheme. You're part of an adventure to develop narrative with our characters. Meanwhile, we're back in the factory developing new characters too. You know, that, that will eventually be ready with audiences to go out for more adventures, but we kind of think of it that way.

How do you really become a fan of something? I mean, Zach and I both spend so much time in the sports business. We love fandom and we just apply it here.

How do you really become a fan of something? I mean, Zach and I both spend so much time in the sports business. We love fandom and we just apply it here.