Jennifer Van Dijk

How do you really become a fan of something? I mean, Zach and I both spend so much time in the sports business. We love fandom and we just apply it here.

This is one of the three that we did with Ganga, the artist that Zach just mentioned. And what's interesting is this is actually a perfect illustration of a combination between a series of toy that we do called a choppy. That's like the sort of eye and mask thing.

This is one of the three that we did with Ganga, the artist that Zach just mentioned. And what's interesting is this is actually a perfect illustration of a combination between a series of toy that we do called a choppy. That's like the sort of eye and mask thing.

This is one of the three that we did with Ganga, the artist that Zach just mentioned. And what's interesting is this is actually a perfect illustration of a combination between a series of toy that we do called a choppy. That's like the sort of eye and mask thing.

But also with an astronaut, which was the integration with Ganga's character that he has drawn, which is more of a sort of astronaut type character. So it was a perfect combination. And as Zach said, we did three different versions of it. One that we did in extremely limited quantities that sold out immediately. The other two in slightly less limited quantities, but still small.

But also with an astronaut, which was the integration with Ganga's character that he has drawn, which is more of a sort of astronaut type character. So it was a perfect combination. And as Zach said, we did three different versions of it. One that we did in extremely limited quantities that sold out immediately. The other two in slightly less limited quantities, but still small.

But also with an astronaut, which was the integration with Ganga's character that he has drawn, which is more of a sort of astronaut type character. So it was a perfect combination. And as Zach said, we did three different versions of it. One that we did in extremely limited quantities that sold out immediately. The other two in slightly less limited quantities, but still small.

Those also sold out pretty fast.

Those also sold out pretty fast.

Those also sold out pretty fast.

So, you know, and that's a, that is the ultimate, I think, um, spreadsheet project is, you know, how rare is rare enough. And to be honest, it is some, you know, map magical equation between the size of your audience and, um, quantities that you should make. We have in our history done a lot of different experiments with scarcity.

So, you know, and that's a, that is the ultimate, I think, um, spreadsheet project is, you know, how rare is rare enough. And to be honest, it is some, you know, map magical equation between the size of your audience and, um, quantities that you should make. We have in our history done a lot of different experiments with scarcity.

So, you know, and that's a, that is the ultimate, I think, um, spreadsheet project is, you know, how rare is rare enough. And to be honest, it is some, you know, map magical equation between the size of your audience and, um, quantities that you should make. We have in our history done a lot of different experiments with scarcity.

Zach and I have in the past year really started to change the approach to be though to go more and more rare for these types of toys because they are so valuable. When they're in the smaller quantities, both for us in our business, but as well as for buyers and the secondary market, which is a really interesting and thriving opportunity for everybody.

Zach and I have in the past year really started to change the approach to be though to go more and more rare for these types of toys because they are so valuable. When they're in the smaller quantities, both for us in our business, but as well as for buyers and the secondary market, which is a really interesting and thriving opportunity for everybody.

Zach and I have in the past year really started to change the approach to be though to go more and more rare for these types of toys because they are so valuable. When they're in the smaller quantities, both for us in our business, but as well as for buyers and the secondary market, which is a really interesting and thriving opportunity for everybody.

It's a fantastic question because it is the core of why we call ourselves an IP or a media company, because that is our, that is our asset. That is our value. And that is our goal is to be larger than kind of any one tool to bring that to fans and toys and our high end collectibles are unequivocally a fantastic brand opportunity to connect deeply with a community.

It's a fantastic question because it is the core of why we call ourselves an IP or a media company, because that is our, that is our asset. That is our value. And that is our goal is to be larger than kind of any one tool to bring that to fans and toys and our high end collectibles are unequivocally a fantastic brand opportunity to connect deeply with a community.

It's a fantastic question because it is the core of why we call ourselves an IP or a media company, because that is our, that is our asset. That is our value. And that is our goal is to be larger than kind of any one tool to bring that to fans and toys and our high end collectibles are unequivocally a fantastic brand opportunity to connect deeply with a community.

We would argue the same is true for our experiential space in Vegas, for our game on Fortnite, for our social media content and our longer format stuff. All of those things become very important tools for how we grow and expand the IP that we build and want fans to love. It is unequivocally brand.