Jennifer Van Dijk

We would argue the same is true for our experiential space in Vegas, for our game on Fortnite, for our social media content and our longer format stuff. All of those things become very important tools for how we grow and expand the IP that we build and want fans to love. It is unequivocally brand.

We would argue the same is true for our experiential space in Vegas, for our game on Fortnite, for our social media content and our longer format stuff. All of those things become very important tools for how we grow and expand the IP that we build and want fans to love. It is unequivocally brand.

unequivocally. And there's really kind of two components that we balance in our business. The first is really this, how do collectors work, right? What is the way that a core collector base grows a brand? And I learned this when I was in the NFT space at Dapper Labs. The biggest collectors, your most avid collectors, are actually the ones that attract the most attention and others to your brand.

unequivocally. And there's really kind of two components that we balance in our business. The first is really this, how do collectors work, right? What is the way that a core collector base grows a brand? And I learned this when I was in the NFT space at Dapper Labs. The biggest collectors, your most avid collectors, are actually the ones that attract the most attention and others to your brand.

unequivocally. And there's really kind of two components that we balance in our business. The first is really this, how do collectors work, right? What is the way that a core collector base grows a brand? And I learned this when I was in the NFT space at Dapper Labs. The biggest collectors, your most avid collectors, are actually the ones that attract the most attention and others to your brand.

So it doesn't work where it's like a concentric circle outward. It works where the whales or your biggest collectors bring in kind of the fringe. So it's almost like from the furthest out is attracted in by your core collector group. And so it is incredibly important for us, and Zach articulated this too, to keep that core collector satisfied and happy and intrigued.

So it doesn't work where it's like a concentric circle outward. It works where the whales or your biggest collectors bring in kind of the fringe. So it's almost like from the furthest out is attracted in by your core collector group. And so it is incredibly important for us, and Zach articulated this too, to keep that core collector satisfied and happy and intrigued.

So it doesn't work where it's like a concentric circle outward. It works where the whales or your biggest collectors bring in kind of the fringe. So it's almost like from the furthest out is attracted in by your core collector group. And so it is incredibly important for us, and Zach articulated this too, to keep that core collector satisfied and happy and intrigued.

That's one dynamic in our brand. And that also has the scarcity and the revenue limitation to it.

That's one dynamic in our brand. And that also has the scarcity and the revenue limitation to it.

That's one dynamic in our brand. And that also has the scarcity and the revenue limitation to it.

At the same time, our mass reach and our collection of targeted segments that make a mass on social media platforms and other larger format vehicles is equally important to us because that also brings new people into the funnel and gives us, if you will, the currency to be able to spread that IP through other channels that will make us revenue, right?

At the same time, our mass reach and our collection of targeted segments that make a mass on social media platforms and other larger format vehicles is equally important to us because that also brings new people into the funnel and gives us, if you will, the currency to be able to spread that IP through other channels that will make us revenue, right?

At the same time, our mass reach and our collection of targeted segments that make a mass on social media platforms and other larger format vehicles is equally important to us because that also brings new people into the funnel and gives us, if you will, the currency to be able to spread that IP through other channels that will make us revenue, right?

Personally, I would love it if toys was our smallest revenue channel because it would mean we've succeeded as a brand to be able to make the core collector happy with the best stuff, but also make a business out of the other revenue that we have in our platform.

Personally, I would love it if toys was our smallest revenue channel because it would mean we've succeeded as a brand to be able to make the core collector happy with the best stuff, but also make a business out of the other revenue that we have in our platform.

Personally, I would love it if toys was our smallest revenue channel because it would mean we've succeeded as a brand to be able to make the core collector happy with the best stuff, but also make a business out of the other revenue that we have in our platform.

Ryan, you asked if it hurts the brand. I think the question is whose brand? Because we're only going to do it in our fun style. And if it works, I mean, the Mercedes example, if you look at the content, the content is actually a story of turning a standard sort of dashboard bobbing dog into a cool kid.

Ryan, you asked if it hurts the brand. I think the question is whose brand? Because we're only going to do it in our fun style. And if it works, I mean, the Mercedes example, if you look at the content, the content is actually a story of turning a standard sort of dashboard bobbing dog into a cool kid.

Ryan, you asked if it hurts the brand. I think the question is whose brand? Because we're only going to do it in our fun style. And if it works, I mean, the Mercedes example, if you look at the content, the content is actually a story of turning a standard sort of dashboard bobbing dog into a cool kid.