Jennifer Van Dijk

And that's because Janky and Googiemon take him to the stars, you know, and kind of make him cool. So it's really a transitional story as well. By the way, that was Mercedes' best performing campaign for people under 35 that year. So, you know, it's balancing the edge with the audience. They did a glam up of the dog.

And that's because Janky and Googiemon take him to the stars, you know, and kind of make him cool. So it's really a transitional story as well. By the way, that was Mercedes' best performing campaign for people under 35 that year. So, you know, it's balancing the edge with the audience. They did a glam up of the dog.

And that's because Janky and Googiemon take him to the stars, you know, and kind of make him cool. So it's really a transitional story as well. By the way, that was Mercedes' best performing campaign for people under 35 that year. So, you know, it's balancing the edge with the audience. They did a glam up of the dog.

Yeah, so Vegas is really the start of a whole new level or chapter for Superplastic. This idea was incubated about a year ago when we discovered a partner called Area 15 in Las Vegas. And Area 15 is... I think they have 100 acres of property, about 25 acres are developed into sort of a Burning Man meets mall experiential location. And it's great because it's just off the strip.

Yeah, so Vegas is really the start of a whole new level or chapter for Superplastic. This idea was incubated about a year ago when we discovered a partner called Area 15 in Las Vegas. And Area 15 is... I think they have 100 acres of property, about 25 acres are developed into sort of a Burning Man meets mall experiential location. And it's great because it's just off the strip.

Yeah, so Vegas is really the start of a whole new level or chapter for Superplastic. This idea was incubated about a year ago when we discovered a partner called Area 15 in Las Vegas. And Area 15 is... I think they have 100 acres of property, about 25 acres are developed into sort of a Burning Man meets mall experiential location. And it's great because it's just off the strip.

And it is literally an oasis of all these types of different experiential venues that you can go spend time in and engage with. And what it became for us was the perfect way for us literally to take our characters and our worlds that were born of social media and bring them to audiences and fans in real life to continue those narratives.

And it is literally an oasis of all these types of different experiential venues that you can go spend time in and engage with. And what it became for us was the perfect way for us literally to take our characters and our worlds that were born of social media and bring them to audiences and fans in real life to continue those narratives.

And it is literally an oasis of all these types of different experiential venues that you can go spend time in and engage with. And what it became for us was the perfect way for us literally to take our characters and our worlds that were born of social media and bring them to audiences and fans in real life to continue those narratives.

So we've opened what we call the Dopamine Institute for Pleasure Research. At Area 15 in Las Vegas, opened a week ago. It is part incredible retail store with our toys, as well as with our Vegas specific dopamine specific product. But what it is, is also a ticketed experience that where you become part of the action, you become part of Janky and Googiemon's latest scheme.

So we've opened what we call the Dopamine Institute for Pleasure Research. At Area 15 in Las Vegas, opened a week ago. It is part incredible retail store with our toys, as well as with our Vegas specific dopamine specific product. But what it is, is also a ticketed experience that where you become part of the action, you become part of Janky and Googiemon's latest scheme.

So we've opened what we call the Dopamine Institute for Pleasure Research. At Area 15 in Las Vegas, opened a week ago. It is part incredible retail store with our toys, as well as with our Vegas specific dopamine specific product. But what it is, is also a ticketed experience that where you become part of the action, you become part of Janky and Googiemon's latest scheme.

which is to suck your dopamine out and sell it back to you. That is their next get-rich-quick scheme. So when you step inside, you are immediately transported to sort of a back alley in Queens, just where we all want to be, right? And the location is authentic graffiti. It looks like an off-track betting location, if you remember what those look like. That's sort of where you start.

which is to suck your dopamine out and sell it back to you. That is their next get-rich-quick scheme. So when you step inside, you are immediately transported to sort of a back alley in Queens, just where we all want to be, right? And the location is authentic graffiti. It looks like an off-track betting location, if you remember what those look like. That's sort of where you start.

which is to suck your dopamine out and sell it back to you. That is their next get-rich-quick scheme. So when you step inside, you are immediately transported to sort of a back alley in Queens, just where we all want to be, right? And the location is authentic graffiti. It looks like an off-track betting location, if you remember what those look like. That's sort of where you start.

You go into a room that looks... then you go into a room that looks like the DMV even worse. And you're like, wait, where am I? And all of it is to get you into this scheme of theirs, where you are a test subject, that they are putting you through different trials for, how you elicit dopamine so that they can quote capture it and sell it back to you. How do you elicit dopamine?

You go into a room that looks... then you go into a room that looks like the DMV even worse. And you're like, wait, where am I? And all of it is to get you into this scheme of theirs, where you are a test subject, that they are putting you through different trials for, how you elicit dopamine so that they can quote capture it and sell it back to you. How do you elicit dopamine?

You go into a room that looks... then you go into a room that looks like the DMV even worse. And you're like, wait, where am I? And all of it is to get you into this scheme of theirs, where you are a test subject, that they are putting you through different trials for, how you elicit dopamine so that they can quote capture it and sell it back to you. How do you elicit dopamine?

Exercise, dancing, telling the truth or lying, being creative. So we have different rooms. And by the way, you go through this experience with a group of friends From start to finish, it's kind of all pulsed through. And you end up in this really funny story where you have to do certain physical things to engage with it.

Exercise, dancing, telling the truth or lying, being creative. So we have different rooms. And by the way, you go through this experience with a group of friends From start to finish, it's kind of all pulsed through. And you end up in this really funny story where you have to do certain physical things to engage with it.