Jennifer Van Dijk

Exercise, dancing, telling the truth or lying, being creative. So we have different rooms. And by the way, you go through this experience with a group of friends From start to finish, it's kind of all pulsed through. And you end up in this really funny story where you have to do certain physical things to engage with it.

But then the scam is revealed in the last room and you end up in the control room where they've been monitoring you the whole time. And in that room, we've integrated a whole bunch of cool stuff where you can actually mess with the groups behind you and you realize that the groups in front of you are messing with you. It's truly interactive and story driven.

But then the scam is revealed in the last room and you end up in the control room where they've been monitoring you the whole time. And in that room, we've integrated a whole bunch of cool stuff where you can actually mess with the groups behind you and you realize that the groups in front of you are messing with you. It's truly interactive and story driven.

But then the scam is revealed in the last room and you end up in the control room where they've been monitoring you the whole time. And in that room, we've integrated a whole bunch of cool stuff where you can actually mess with the groups behind you and you realize that the groups in front of you are messing with you. It's truly interactive and story driven.

And we've even integrated some AI characters where you can talk to our characters for as long as you want. All kinds of different stuff to really bring people into the world.

And we've even integrated some AI characters where you can talk to our characters for as long as you want. All kinds of different stuff to really bring people into the world.

And we've even integrated some AI characters where you can talk to our characters for as long as you want. All kinds of different stuff to really bring people into the world.

So it's like, it's a demented escape room, except we let you out.

So it's like, it's a demented escape room, except we let you out.

So it's like, it's a demented escape room, except we let you out.

Absolutely. You navigate the experience with an RFID wristband in every room, and you end up finding a whole basket of goodies at the end when you download your wristband. That's cool.

Absolutely. You navigate the experience with an RFID wristband in every room, and you end up finding a whole basket of goodies at the end when you download your wristband. That's cool.

Absolutely. You navigate the experience with an RFID wristband in every room, and you end up finding a whole basket of goodies at the end when you download your wristband. That's cool.

The fun part, too, for us is that Area 15 sees about 3 million people a year walk through their doors. So the overwhelming majority of people that are going to come go through our experience or be in our interactive retail shop are new to us, right? They may have heard of us, but they don't know us.

The fun part, too, for us is that Area 15 sees about 3 million people a year walk through their doors. So the overwhelming majority of people that are going to come go through our experience or be in our interactive retail shop are new to us, right? They may have heard of us, but they don't know us.

The fun part, too, for us is that Area 15 sees about 3 million people a year walk through their doors. So the overwhelming majority of people that are going to come go through our experience or be in our interactive retail shop are new to us, right? They may have heard of us, but they don't know us.

So I think we've achieved that mission again of satisfying the core fans with something really cool and a new adventure, but also really indoctrinating those who haven't heard of us yet.

So I think we've achieved that mission again of satisfying the core fans with something really cool and a new adventure, but also really indoctrinating those who haven't heard of us yet.

So I think we've achieved that mission again of satisfying the core fans with something really cool and a new adventure, but also really indoctrinating those who haven't heard of us yet.

Absolutely. So, look, Variety Magazine called us the next Marvel, Supreme, and Disney combined. And that's the mission. Billion-dollar platform for the new generation of We've got the characters in the universe. We continue to develop more of them. We have the cool factor of the supreme brand nature.