Jennifer Wilson

But, you know, everyone's saying, absolutely.

You know, this is just financial hygiene.

This is just being responsible.

You know, and then all over TikTok, there were these personal finance influencers, often female.

There's one who goes by the handle You're Rich BFF.

Her name's Vivian Too.

And she had a, you know, a viral video that said, What's in my prenup and in my purse?

You know, it's like a sort of a very cutesy conversation about prenups.

And she got a lot of, you know, support from, you know, people online saying, yes, every woman should push for a prenup.

And also just the numbers of people getting prenups have just risen dramatically.

So there was a 2023 Harris poll that showed that 40% of millennials and Gen Zers claimed that they had signed a prenup.

Now, that number struck a lot of the lawyers I spoke to as way too high, although they all told me that they have seen a big uptick in younger couples asking for prenups.

So I just wanted to dig into this phenomenon.

So you're right that there is a really big gendered shift.

One of the things I researched for this piece are these apps that have just kind of, you know, proliferated across the market.

Many of them, their founders are women.

So one is HelloPrenup.

One is called First, and that was actually launched by Sheryl Sandberg's former chief of staff at Facebook, a woman named Libby Leffler.

And, you know, she absolutely has used very much like a lean-in kind of language around prenups, you know, the same way that Sheryl Sandberg was telling women, you've got to negotiate your salary.

Now, you know, her protege is saying, well, you know, you should renegotiate your marriage contract.