Jens Grede

There you go.

So you have two wardrobes and you will have one at home and you had one out or one at work.

And the one at home started spilling in over your life.

So that's one thing that's happening.

Consumer taste is changing.

Incumbents had gotten stale, discount-driven.

They weren't leading with innovation anymore.

It was multi-packs.

Even though it was cheap, we were paying a lot for not very much.

So I saw the opportunity to really lead through innovation in the supply chain.

and built a business based on fabrication.

Because what you love about Vivori is the way you feel.

It's the feel as you're wearing the product, the way the fabric will feel to skin.

I'm getting a little scientific on this, but I'm getting to a point.

Which is, that is just as powerful as the difference in taste between Coke and Pepsi.

If you buy something that is not Vuori, I promise you, you will feel the difference.

Because you know exactly how Vuori is meant to feel.

Well, that's Coke and Pepsi challenge.

It's a distinct sensory experience.

Like the first sip of Starbucks feels a certain way.