Jens Grede

they are really in love with their own product and they spend a lot of time convincing or wanting to convince everyone they meet why their product is the best in the world rather than letting people tell them what they think about what they make and

I was aware of this.

So what we did out of the gate was just really creating a very strong feedback loop with our own community, not losing ourselves necessarily in our own house taste.

The customer is always right.

Really for social.

Some of it you can do through process.

And that's good, but culture eats process.

Just the culture of a company that is open to outside feedback, I think that has to come from the top.

If I'm open to feedback, you will be open to feedback.

And down the reporting line, it will go.

Assuming that if a customer feels a certain way, it's warranted because they feel a certain way.

The whole process was very organic.

I've had the pleasure of being part of a few startups for my life.

And when it's at its best, it happens organically.

And when it's too contrived or you're trying to like force a good idea, like what should we do?

It tends not to work out quite so well.

She really had an aesthetic point of view on what she wanted to make.

And I had a point of view what was missing from this category, from a price, position, innovation piece.

From her point of view, very much aesthetically driven, certain solutions and things that just wasn't available in the market that she wanted to bring to market.

Through a series of conversation, we just ended up in a place where we were just doing it.