Jens Grede

And I think in many cases, the algorithms have strengthened.

I don't know if the consumer makes as much of a distinction today

as we used to.

When we grew up, a singer was a singer, an actor was an actor, a brand was a brand, a soda maker was a soda maker, a clothing company was a clothing company.

Brands and individuals had very little agency to move past

The box the consumer had put them in order that they had themselves worked within.

There was just very little room.

I think we made a high distinction between a corporation and an individual.

My sense is, if you ask a 20-year-old today, they make very few of those distinctions.

Not only can you be a wrestler who becomes the world's biggest movie star and a phenomenal entrepreneur, the lines between these disciplines, they have been entirely blurred out.

Ryan Reynolds is a movie star, is also the founder of a mobile phone network.

I don't think that would have been the case 20 years ago or even 10.

The consumer don't really mind.

In fact, I think in a world where we have a distrust generally for authority and where truth is somewhat debatable, the importance of an individual, the voice of an individual has probably never been higher.

I think we see that from the business I'm in.

Everything we have around us is a reaction and a counter reaction.

I don't think that just goes for music.

I think the current political climate is a clear counter reaction to the previous four years.

That was a reaction to the previous four years.

I think the same thing is true for pop culture.