Jens Grede

When we were kids, we took in a fraction, not a percent even, of what we're taking in today.

When I say the Coke-Pepsi challenge, you know what I'm talking about.

Have you seen the Coke-Pepsi challenge?

They might not have done it for 30 years.

I have no idea when the Coke-Pepsi challenge even happened.

But it's stuck in my mind.

If I say the album cover of Nirvana, never mind.

Okay, you can close your eyes and see it.

I have no idea what an album cover is of any artist in the last five years.

Things can be incredibly important for an hour in our culture today.

I can't change that.

The only thing I can do is I can increase the output.

One, you don't necessarily trust what you read, even from a trusted news source.

That could be misguided, but that's how people feel.

I'm not talking about what is fact and what is not fact.

I'm talking about how most Americans feel about what they read.

They're skeptical.

We have gravitated to individual voices

as a source of information, but also as a source of a singular truth.

You can be a disciple of Elon Musk, or you can be a disciple of AOC, and you're far more likely to believe either of those two than the Washington Post.