Jens Grede

I think we're in the beginning of talent building and monetizing their own networks.

It could be a network around fly fishing.

It could be a great chef.

It can be an athlete.

It can be a pop star.

So it can be a thousand members.

It can be millions of members.

But I really believe in the power of that closed, more intimate network where we engage directly with someone we admire, a voice of authority, someone that inspires us.

There's a real need for it today because going back to the social algorithm, they are really not about following as much as they're about entertainment today.

I think talent or creators have realized that

on the social platforms that they don't really own their audience anymore.

You don't really own your following.

I'll give you a challenge.

You can do it after.

Go and look at three different artists.

Let's say one has 5 million followers, one has 20 million, and I'll give you a name of someone that has, let's say, 300 or 400 million.

You'll find the exact same amount of engagement.

How's that statistically possible?

Well, it is because engagement is being spread.

The size of the following doesn't matter so much anymore.