Jens Grede

They had to create incentive structures for the people working there to get eyeballs on what they were doing.

I think that changed things.

This is just my personal opinion.

I'm not a highly political person.

This is not me making a political statement in any shape, way or form.

I'm just objectively observing that during the first Trump administration, what he often refers to as mainstream media, saw it as an existential threat.

They took action that over time

in many cases undermined some of their editorial integrity.

Or at least that's what a large part of America believes today, rightfully or wrongfully so.

As we went into COVID, they just were not able to put the genie back in the bottle.

I was listening to the All In podcast, and I can't remember which one of the guys that said it, but I thought it was very insightful.

And I'm paraphrasing again, they said that journalism became activism.

And I think maybe it did for a period of time.

It's been pretty hard to put that back in the bottle today.

was just a wonderful thing to do because it's the storytelling, it's the sense of discovery, and then storytelling.

I used to work with GQ, and the editor of GQ in the UK was a guy called Dylan Jones, and I think he probably was one of the greatest magazine editors of all time.

Everybody who worked at GQ were frustrated with him at times because he said,

I knew Arctic Monkeys were going to blow and he wouldn't write about it, or I knew this was going to happen and I was so excited about this, that, and then he said no.

He knew that he was the top 2% of readers, but he was a customer of his own journalism.

So there was a moment in time when he got it, it was never first, right?