Jeremy Aisenberg

He built an instructor certification business, a brick and mortar academy business, a product licensing business, a product development business, a content distribution business, and all before the introduction of social media.

and so i took that experience working for david and and um you know learning from him and seeing how important it was to over deliver value i took all these great lessons and got to work over 18 years for one of the largest agencies in the world and apply that personal branding to this this explosion of digital and social content and democratization of distribution and

and so i took that experience working for david and and um you know learning from him and seeing how important it was to over deliver value i took all these great lessons and got to work over 18 years for one of the largest agencies in the world and apply that personal branding to this this explosion of digital and social content and democratization of distribution and

and so i took that experience working for david and and um you know learning from him and seeing how important it was to over deliver value i took all these great lessons and got to work over 18 years for one of the largest agencies in the world and apply that personal branding to this this explosion of digital and social content and democratization of distribution and

It's it's it's taking me in all sorts of exciting directions, some of which hopefully we'll get to chat about.

It's it's it's taking me in all sorts of exciting directions, some of which hopefully we'll get to chat about.

It's it's it's taking me in all sorts of exciting directions, some of which hopefully we'll get to chat about.

Yeah, I appreciate that perspective. I always felt like I was representing challenger brands, so to speak, because I wasn't representing the agency that I work for. We had Michael Phelps, we had Steph Curry, but I was representing coaches and broadcasters and golf. Now, where golf had this great advantage was...

Yeah, I appreciate that perspective. I always felt like I was representing challenger brands, so to speak, because I wasn't representing the agency that I work for. We had Michael Phelps, we had Steph Curry, but I was representing coaches and broadcasters and golf. Now, where golf had this great advantage was...

Yeah, I appreciate that perspective. I always felt like I was representing challenger brands, so to speak, because I wasn't representing the agency that I work for. We had Michael Phelps, we had Steph Curry, but I was representing coaches and broadcasters and golf. Now, where golf had this great advantage was...

the people who distribute content related to playing better golf have an outsized amount of influence over their audience. If someone is promising better scores, lower handicap, more fun playing golf, they're basically promising them a dopamine high, right? So

the people who distribute content related to playing better golf have an outsized amount of influence over their audience. If someone is promising better scores, lower handicap, more fun playing golf, they're basically promising them a dopamine high, right? So

the people who distribute content related to playing better golf have an outsized amount of influence over their audience. If someone is promising better scores, lower handicap, more fun playing golf, they're basically promising them a dopamine high, right? So

I was able to, what I've said to a lot of big technologists is golf is this incredible test kitchen for, you know, new innovative technology. You know, when Microsoft was looking at how the augmented reality world might come into play in business, they used golf courses as the way to visualize and bring that to the business community through a PGA Tour partnership.

I was able to, what I've said to a lot of big technologists is golf is this incredible test kitchen for, you know, new innovative technology. You know, when Microsoft was looking at how the augmented reality world might come into play in business, they used golf courses as the way to visualize and bring that to the business community through a PGA Tour partnership.

I was able to, what I've said to a lot of big technologists is golf is this incredible test kitchen for, you know, new innovative technology. You know, when Microsoft was looking at how the augmented reality world might come into play in business, they used golf courses as the way to visualize and bring that to the business community through a PGA Tour partnership.

But, you know, you were able to use HoloLens and see how, you know, this holographic type interface works. And it was amazing. You know, a great example of where golf's influence and the pyramid of that influence is so powerful and why I've been able to be, you know, as someone like Hank Haney was written up in Wall Street Journal in 2011 as the most authentic user of Twitter in the world.

But, you know, you were able to use HoloLens and see how, you know, this holographic type interface works. And it was amazing. You know, a great example of where golf's influence and the pyramid of that influence is so powerful and why I've been able to be, you know, as someone like Hank Haney was written up in Wall Street Journal in 2011 as the most authentic user of Twitter in the world.

But, you know, you were able to use HoloLens and see how, you know, this holographic type interface works. And it was amazing. You know, a great example of where golf's influence and the pyramid of that influence is so powerful and why I've been able to be, you know, as someone like Hank Haney was written up in Wall Street Journal in 2011 as the most authentic user of Twitter in the world.

Not just the golf guy, but in the world, because, you know, we were we were out there trying to find ways to showcase, you know, our content in in as many channels as we could. We could. And whether that's through augmented reality or whether that's through, you know, podcasts or through, you know, OTT subscriptions, you know, Hank, Hank had a, you know, a.