Jeremy Bloom

It's not that, you know, people don't like ESPN anymore or Fox.

Just they want to consume on their device.

Yeah.

For sure.

Most young people would.

Yeah.

Yeah, we have a great partnership with Roku.

We love Roku because they're the front door of streaming, and it's non-gated.

And we want to be accessible.

We want to be able to show the world's best action sport athletes to anybody who wants to consume it.

And we had millions of people streaming on Roku.

And what we learned is that 71% of our audience on Roku didn't cross over to stick and ball sports.

So they weren't watching football or baseball or basketball.

And so the X Games really is a unique experience.

sports property in, in sort of the world where you have a lot of non-traditional sports fans that love action sports and a lot, you know, big team audience.

And in fact, more young people watched X games than the Wimbledon semifinals match, for example, and more young people watched X games than the F1 Monaco race.

These are really big sports properties.

Right.

Um, and so, yeah, that's sort of our foot, our 10 pole in the world, if you will.

Well, I think it's pretty clear now that the NCAA has stolen trillions of dollars.