Jeremy Boreing

In the years when Joe Biden was president, we grew.

And in the years when Trump came back to the White House, we grew again.

Because we were focused on being honest purveyors.

And I think that the Internet recognizes that.

I hate to use a millennial word, but it recognizes authenticity and values authenticity above partisanship.

So even our audience, almost all of whom voted for Donald Trump in 2016, appreciated that we were honest about our views of Donald Trump, even though it was different than theirs.

And we tried to carry that forward.

We were honest with him when we were skeptical and we were honest about him when we were supportive.

The audience could detect that we were honest and they supported the fact that we were, even when they disagreed.

One of the things that I said as CEO all the time, our job is not to give the audience what they want.

Our job is to

make sure that we honor the audience, make sure that we don't forsake the audience, that we don't flaunt our differences with the audience or rub it in their face or take them for granted.

To do that would be to be elitist.

We're not elitist.

But to give them what they want would be populist.

And we're also not populists.

What we are is Republican.

We're lowercase r Republican.

And to be Republican means to both lead and to represent.

It means that we have a responsibility to the audience to represent them well and a responsibility for the audience to make sure that we're leading them and telling them things that we believe are true.