Jeremy Boreing

But making money can never be the highest priority.

When you're ordering the priorities of a company like The Daily Wire, when you're ordering the priorities of a business like the business you have with Trigonometry, you have to keep the mission as your number one priority because definitionally all the other priorities will subordinate to it.

If you ever find yourself making money,

profit or audience growth the number one priority, then necessarily the mission will subordinate itself to that priority.

And that's when you start making really cynical decisions.

And in my experience, I've made cynical decisions, of course, in my career.

Every time I make a cynical decision, it's come back to bite me.

I think that that's not true if you are a cynical person.

I mean, there is a lane for the pure cynic.

I call it the grift industrial complex.

Beware the grift industrial complex.

It's real.

It can be incredibly lucrative and it can be incredibly rewarding, too, in terms of the feedback that you get from audience.

If you tell people what they want to hear, they are always very happy with you.

If you tell people always what they want to hear, they reward you financially.

They reward you.

by clicking and by liking, by giving you that affirmation and that dopamine.

And pretty soon, that becomes the thing that you serve.

Pretty soon, you don't wield cynicism.

Cynicism wields you over time.