Jerry Avorn, MD

drugs that are so lavishly advertised. And frankly, a lot of them are not a lot better than the older ones that we have that are way cheaper. So I think doctors and patients alike need to basically have a high level of scrutiny about how do we know it's better. And doctors can ask that of the sales reps that come to visit them from the companies.

And I think patients can also ask their doctors, first of all, you should ask, what is this going to cost me? Because we've got an awful lot of prescribing that We, as doctors, do. We have no way of knowing what it's going to cost the patient.

And I think patients can also ask their doctors, first of all, you should ask, what is this going to cost me? Because we've got an awful lot of prescribing that We, as doctors, do. We have no way of knowing what it's going to cost the patient.

And I think patients can also ask their doctors, first of all, you should ask, what is this going to cost me? Because we've got an awful lot of prescribing that We, as doctors, do. We have no way of knowing what it's going to cost the patient.

And I've often had patients, I write them a script that looks like a good drug for them, and then they go to the drugstore and they find out what it's going to cost, even if they have health insurance and they can't afford it. So I think there is a responsibility of us doctors to learn more about what things cost.

And I've often had patients, I write them a script that looks like a good drug for them, and then they go to the drugstore and they find out what it's going to cost, even if they have health insurance and they can't afford it. So I think there is a responsibility of us doctors to learn more about what things cost.

And I've often had patients, I write them a script that looks like a good drug for them, and then they go to the drugstore and they find out what it's going to cost, even if they have health insurance and they can't afford it. So I think there is a responsibility of us doctors to learn more about what things cost.

And for patients, when you're with a doctor, I think it's perfectly fair to say, is there a related drug that is going to be more affordable and work just as well? And any doctor worth his or her salt ought to be willing to answer that question.

And for patients, when you're with a doctor, I think it's perfectly fair to say, is there a related drug that is going to be more affordable and work just as well? And any doctor worth his or her salt ought to be willing to answer that question.

And for patients, when you're with a doctor, I think it's perfectly fair to say, is there a related drug that is going to be more affordable and work just as well? And any doctor worth his or her salt ought to be willing to answer that question.

They do not volunteer it because that's not a selling point. They are trained heavily on what are the selling points and affordability is usually not a selling point. And I don't see sales reps anymore because it is not easy. way to learn about drugs. But when I used to, and if I would ask that question, they would say, Dr. Avorn, I'm just here to tell you about the new product.

They do not volunteer it because that's not a selling point. They are trained heavily on what are the selling points and affordability is usually not a selling point. And I don't see sales reps anymore because it is not easy. way to learn about drugs. But when I used to, and if I would ask that question, they would say, Dr. Avorn, I'm just here to tell you about the new product.

They do not volunteer it because that's not a selling point. They are trained heavily on what are the selling points and affordability is usually not a selling point. And I don't see sales reps anymore because it is not easy. way to learn about drugs. But when I used to, and if I would ask that question, they would say, Dr. Avorn, I'm just here to tell you about the new product.

I don't get into pricing. But what you can do is there's a couple of apps that are out there that people can look up and find out what is this drug going to cost. Doctors can look it up. Patients can look it up.

I don't get into pricing. But what you can do is there's a couple of apps that are out there that people can look up and find out what is this drug going to cost. Doctors can look it up. Patients can look it up.

I don't get into pricing. But what you can do is there's a couple of apps that are out there that people can look up and find out what is this drug going to cost. Doctors can look it up. Patients can look it up.

And to see if there's maybe another drug that works as well and is going to end up being much more affordable because one in five Americans cannot afford the drugs that we doctors prescribe for them. So something is wrong if we make a careful prescribing decision, the patient gets to the drugstore and then they can't buy what we prescribe because it's too expensive.

And to see if there's maybe another drug that works as well and is going to end up being much more affordable because one in five Americans cannot afford the drugs that we doctors prescribe for them. So something is wrong if we make a careful prescribing decision, the patient gets to the drugstore and then they can't buy what we prescribe because it's too expensive.

And to see if there's maybe another drug that works as well and is going to end up being much more affordable because one in five Americans cannot afford the drugs that we doctors prescribe for them. So something is wrong if we make a careful prescribing decision, the patient gets to the drugstore and then they can't buy what we prescribe because it's too expensive.

Absolutely.