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Jess Butcher

๐Ÿ‘ค Speaker
183 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
EP 315: Mom Just Had Baby, $100 Million Raised Augmented Reality, 65 Million Users

I can't give you a range.

SaaS Interviews with CEOs, Startups, Founders
EP 315: Mom Just Had Baby, $100 Million Raised Augmented Reality, 65 Million Users

I'm sorry.

SaaS Interviews with CEOs, Startups, Founders
EP 315: Mom Just Had Baby, $100 Million Raised Augmented Reality, 65 Million Users

I really can't talk revenue at this stage.

SaaS Interviews with CEOs, Startups, Founders
EP 315: Mom Just Had Baby, $100 Million Raised Augmented Reality, 65 Million Users

Okay.

SaaS Interviews with CEOs, Startups, Founders
EP 315: Mom Just Had Baby, $100 Million Raised Augmented Reality, 65 Million Users

Sense of information.

SaaS Interviews with CEOs, Startups, Founders
EP 315: Mom Just Had Baby, $100 Million Raised Augmented Reality, 65 Million Users

So that's going to say yes to some people and it's going to turn other people off, but you're saying it's hard to answer that question because we, our platform is obviously of huge interest to those big companies and our, it's our relationship with those companies and the data and the strategy that is really the core value we offer to those businesses.

SaaS Interviews with CEOs, Startups, Founders
EP 315: Mom Just Had Baby, $100 Million Raised Augmented Reality, 65 Million Users

Having said that we are investing in a number of different tools, including self-service tools,

SaaS Interviews with CEOs, Startups, Founders
EP 315: Mom Just Had Baby, $100 Million Raised Augmented Reality, 65 Million Users

that SMEs can access.

SaaS Interviews with CEOs, Startups, Founders
EP 315: Mom Just Had Baby, $100 Million Raised Augmented Reality, 65 Million Users

So the sort of 500 number is sort of big brands where we've worked directly with those companies, but there are actually tens of thousands of organizations that have harnessed our technology in more of a self-service model.

SaaS Interviews with CEOs, Startups, Founders
EP 315: Mom Just Had Baby, $100 Million Raised Augmented Reality, 65 Million Users

So using a tool that we have in place called Blip Builder, which is very, very low price and low entry to have access to, and we're talking $100 starting point rather than thousands and thousands.

SaaS Interviews with CEOs, Startups, Founders
EP 315: Mom Just Had Baby, $100 Million Raised Augmented Reality, 65 Million Users

So apologies, I should have caveated that,

SaaS Interviews with CEOs, Startups, Founders
EP 315: Mom Just Had Baby, $100 Million Raised Augmented Reality, 65 Million Users

But to date, the vast majority of our revenues have been direct because we've been working with these brands to effectively pioneer proofs of concept about what the technology can do.

SaaS Interviews with CEOs, Startups, Founders
EP 315: Mom Just Had Baby, $100 Million Raised Augmented Reality, 65 Million Users

But it's our intention that this would be a mass accessible platform to absolutely everybody.

SaaS Interviews with CEOs, Startups, Founders
EP 315: Mom Just Had Baby, $100 Million Raised Augmented Reality, 65 Million Users

And that model is rolling out very actively right now and something that I would encourage anyone to look at.

SaaS Interviews with CEOs, Startups, Founders
EP 315: Mom Just Had Baby, $100 Million Raised Augmented Reality, 65 Million Users

You can see it on our website if you go to the Black Builder page.

SaaS Interviews with CEOs, Startups, Founders
EP 315: Mom Just Had Baby, $100 Million Raised Augmented Reality, 65 Million Users

Yeah, so ours is a really interesting model because we've never actually marketed ourselves directly to consumers.

SaaS Interviews with CEOs, Startups, Founders
EP 315: Mom Just Had Baby, $100 Million Raised Augmented Reality, 65 Million Users

We've always been a conduit and a window that is marketed by the clients, effectively, whoever has that asset.

SaaS Interviews with CEOs, Startups, Founders
EP 315: Mom Just Had Baby, $100 Million Raised Augmented Reality, 65 Million Users

So rather than partners thinking that when they get on Blippa, they have access to that 16 million, that's kind of

SaaS Interviews with CEOs, Startups, Founders
EP 315: Mom Just Had Baby, $100 Million Raised Augmented Reality, 65 Million Users

not the truth of how the platform works.

SaaS Interviews with CEOs, Startups, Founders
EP 315: Mom Just Had Baby, $100 Million Raised Augmented Reality, 65 Million Users

Instead, what we're offering is a way to amplify the marketing reach of whatever that product or that marketing campaign is doing already.