Jess Jiang

They thought that if they could run it as a nonprofit, they'd be able to take donations and use Peanut's massive social media following to build a community who could help sustain it years into the future.

They thought that if they could run it as a nonprofit, they'd be able to take donations and use Peanut's massive social media following to build a community who could help sustain it years into the future.

They thought that if they could run it as a nonprofit, they'd be able to take donations and use Peanut's massive social media following to build a community who could help sustain it years into the future.

Around the same time, Mark quit his job as a building site inspector to dedicate himself full-time to the farm. He and his wife started buying old and injured horses who'd been neglected or were destined for the slaughterhouse.

Around the same time, Mark quit his job as a building site inspector to dedicate himself full-time to the farm. He and his wife started buying old and injured horses who'd been neglected or were destined for the slaughterhouse.

Around the same time, Mark quit his job as a building site inspector to dedicate himself full-time to the farm. He and his wife started buying old and injured horses who'd been neglected or were destined for the slaughterhouse.

On a typical day last year, before everything changed, Mark would wake up at 5 a.m. to feed the animals. Then he might take a shower while making a sexually explicit video for a paying stranger on OnlyFans. Then he might run Peanut through some of their classic bits to make content for the Instagram account.

On a typical day last year, before everything changed, Mark would wake up at 5 a.m. to feed the animals. Then he might take a shower while making a sexually explicit video for a paying stranger on OnlyFans. Then he might run Peanut through some of their classic bits to make content for the Instagram account.

On a typical day last year, before everything changed, Mark would wake up at 5 a.m. to feed the animals. Then he might take a shower while making a sexually explicit video for a paying stranger on OnlyFans. Then he might run Peanut through some of their classic bits to make content for the Instagram account.

Followed by a video for the Animal Sanctuary's non-profit donors to show them that the rescue donkeys were actually getting the care they needed. It was this kind of miraculous, precarious social media Rube Goldberg machine.

Followed by a video for the Animal Sanctuary's non-profit donors to show them that the rescue donkeys were actually getting the care they needed. It was this kind of miraculous, precarious social media Rube Goldberg machine.

Followed by a video for the Animal Sanctuary's non-profit donors to show them that the rescue donkeys were actually getting the care they needed. It was this kind of miraculous, precarious social media Rube Goldberg machine.

In the aftermath of Peanut's death, Mark was devastated and confused. On the one hand, he just lost his best friend and business partner. And on the other, he'd never been so squarely at the center of the Internet's attention in his life. All of a sudden, you had politicians and celebrities and strangers from all around the world reaching out to offer their outrage and condolences.

In the aftermath of Peanut's death, Mark was devastated and confused. On the one hand, he just lost his best friend and business partner. And on the other, he'd never been so squarely at the center of the Internet's attention in his life. All of a sudden, you had politicians and celebrities and strangers from all around the world reaching out to offer their outrage and condolences.

In the aftermath of Peanut's death, Mark was devastated and confused. On the one hand, he just lost his best friend and business partner. And on the other, he'd never been so squarely at the center of the Internet's attention in his life. All of a sudden, you had politicians and celebrities and strangers from all around the world reaching out to offer their outrage and condolences.

Mark and his wife started by creating an emergency GoFundMe page while Peanut's death was still at the top of the news cycle. They also began a legal campaign to try to press the government for answers about what had happened to Peanut.

Mark and his wife started by creating an emergency GoFundMe page while Peanut's death was still at the top of the news cycle. They also began a legal campaign to try to press the government for answers about what had happened to Peanut.

Mark and his wife started by creating an emergency GoFundMe page while Peanut's death was still at the top of the news cycle. They also began a legal campaign to try to press the government for answers about what had happened to Peanut.

How did you first find out that peanut had been turned into some form of cryptocurrency?

How did you first find out that peanut had been turned into some form of cryptocurrency?