Jess Weatherbed

There are AI videos all over YouTube that don't carry this and there's never a good explanation.

Every time I've asked them, it's always just, you know, we're working on it.

It's going to get there eventually, whatever.

Or they ask for very specific examples and then run in and fix those while I'm like, OK, but if this is falling through the net...

how can you stand by this as a standard on your own synth ID stuff?

And you're clearly using it to soothe concerns that people have, despite its ineffectiveness.

They don't seem to be progressing any further than just presenting those labels, probably because of what happened to Instagram.

And now we've just got the situation where

meta does seem to be standing on the sidelines going, well, we tried, so let's just see what someone else can do and maybe we'll adopt it from there.

But YouTube doesn't really want to address the slop problem because so much of YouTube content that's showed to new people is now slop and it's proven to be

quite profitable for them.

I think it's people trying to put a value on creativity itself, right?

If I was looking at luxury handbags and I see that they've not paid a creative team, this is a creative company that makes wonderful products.

It's supposed to stand on the quality of all of the stuff that it sells you.

If I find that you're not involving creative personnel in that to make an ad for me to want to buy your handbag, why would I want to buy it in the first place?

And not everyone will have that perspective, but as someone that worked in the creative industry for a long time, you kind of see the work that goes into something, even if it's something as laughable as a commercial.

I love TV commercials because as annoying as they are and as much as they're trying to get me to buy something, you can see the work that went into it, that someone had to write that story, had to get behind the film cameras, had to make the effects and all that kind of stuff.

So it feels like if you're taking a shortcut,

to remove all of that, then you're already cheapening the process yourself.

Like that's what I feel, and from the conversations I've had with other creatives, that seems to be the initial response of AI looks cheap because it's meant to be cheap.