Jesse Cole

And it's getting harder every day because we're doing bigger challenges.

But I love that challenge because it's fun for our team to figure out how to do it.

You're the average of, they say, the five people you surround yourself with.

I surround myself with Walt Disney, P.T.

Barnum, Bezos, Jobs, WWE, Grateful Dead, Cirque du Soleil, Saturday Night Live.

I'm looking around because there's hundreds of books I have here.

And so I, when I read about Walt Disney and what he did and what he accomplished and the challenge and the adversity and how he was doubted every step of the way from animation to long form animation, to the theme park, to Epcot, all of it.

And he said, no, I believe, I believe in it.

It's kind of fun to do the impossible.

So when I get inspired by that and I see there is a way there is a path, it's hard.

That's I got so inspired by that, that that's who I want to be every day.

Do someone that does the hard things.

And so, yeah, it's and, you know, chase your energy, chase your moments.

So for me, the energy, you know, I have an energy list.

I'm creating, sharing and growing.

I'm full of energy, man.

If I'm doing operations and other financial numbers or spreadsheets, I'm depleted.

So do what gives you energy.

And if you're surrounding yourself with people that inspire you and you can learn from them, then follow in those footsteps and find your own thing.

And that's what I look for every day.