Jesse Cole

And so, you know, you got to do what others won't do.

And when you do what others won't do, you're going to do things that may fail.

And so I've just been...

I think I learned that first concept from Alan Fadden.

He wrote the book, Innovation on Demand.

Really brilliant man, very creative.

And yeah, it's whatever's normal, do the exact opposite.

And he shared the story of how he sold his book.

Most people would have their book in a regular bookstore or with thousands of different books, or you'd have it on Amazon.

He's like, I bought an entire retail store in Minneapolis and I made it a one book bookstore for my own book.

And he literally had his book in different sections, business, history, self-help.

And he got so much attention.

And I heard that story.

It was very formative for me because he was 23.

He went in a different direction.

And so when I thought about building a banana ball and starting with first our team in Gastonia and then the bananas, I was like, we got to do things on the field that people never seen before.

And so the first thing that we said was like, well, everyone expects players to play.

What if they actually danced?

And so, yeah, it was hard getting the players to dance.

They didn't want to dance in the beginning.