Jesse Cole

I mean, again, like trying to get players to write a bull in from the bullpen.

So it'd be a bullpen.

You got to have a live bull in the bullpen.

But I want to jump on one, like a big event that we did.

tap of the morning beer festival because you can't drink all day if you don't start in the morning and so we said whatever is normal do the exact opposite and so a beer festival you know normally was at night and we're like we're gonna have one starting at 9 a.m.

and I think 27 people showed up they had the time of their life I mean it was the best day they'd ever had

But it did connect with people as much as I thought it would.

But again, you learn by doing.

We do 10 to 15 new promotions every single night with each one of our teams.

We have six teams.

So when you think about it, in a given weekend, we're doing 150 brand new things this year with six teams.

That is crazy.

But I guarantee we are going to learn faster than any other sports organization.

Most sports teams say, hey, we're going to do fireworks every Friday night.

Here's a bobblehead giveaway.

Here's our 90s night.

Here's our 80s night.

And I'm going to take it away.

I learned a lot from that industry when I started.

But it's so easy to do the same things over and over again.