Jesse Cole

Or Airbnb, Brian Chesky said, what would an 11-star experience be?

Then you experiment constantly.

The only way you can get better for your fans is if you're constantly trying new things and learning from doing.

engage deeply do for one what you wish you could do for many and then finally empower action you empower your team to try things to get out there get out of their comfort zone to let loose to have fun and experiment so if you put all those together and it's constant you're doing it every single day i believe that's how you can create fans even if you do one of them if one company just eliminates the friction of the process like if the dmv yeah said all right we're gonna we're gonna make the waiting room not the worst waiting experience ever they would probably get some fans you

I don't know if for fun, Emma, if you've ever thought about that, but we think of things that are fun for us.

I think the greatest creators create things that they would love.

And if you're trying to do something or get people to buy into something and you're not having fun, good luck.

Fun is contagious.

And it starts with our players and ourselves trying to make the game the most fun, I think.

Yeah, we don't have games on Monday, Tuesday, Wednesdays, and we actually take time off in July in the middle of the busiest time in the baseball season.

That's completely unconventional.

But when our people come first and make sure that they love what they do, you want to make sure that they always have energy for our fans.

But let me give the origin of whatever is normal to the exact opposite.

I was 23 years old at the Beck Conference.

So Bill Beck, one of the pioneer baseball owners, brilliant for what he did, grandstand manager's game.

He gave

It's 12 libel officers to a fan in the middle of a game.

Yes.

You know, fireworks going off the 40 miles, put names in the back of jerseys.

That was brilliant.