Jesse Cole
👤 SpeakerAppearances Over Time
Podcast Appearances
And like, impressionable in the business industry, like from a professional standpoint, it's like 23 to 28.
The people you learn from, the people you see.
And like, that was so impressionable for me.
So I was this new kid trying to learn everything.
They had the speaker come in.
And he starts running around throwing $2 bills, like literally just hundreds of $2 bills.
I'm like, this guy's a lunatic.
$2 bills.
And it's like, oh, I mean, $8, like whatever.
But they're all excited.
And so then he goes, what's so unique about a $2 bill?
And he starts talking about it.
I always keep these in it.
He always keeps them in his pocket.
And he talks about it.
And he goes, well, I want to tell you about the book that I wrote.
It's called Innovation on Demand.
And the concept is whatever's normal to the exact opposite.
He goes, how do you think I sold my book?
And they said, well, everyone's like Amazon at a bookstore.