Jesse Cole

But yes, I know exactly what you're saying.

So yeah.

I can only go by the framework of what we use.

And the framework that we started with was we looked at all the friction points in an experience for every customer that we interact with.

I learned this from Walt Disney.

I mean, Walt Disney put himself in his guest's shoes.

He said, whenever I go on a ride, I'm always asking what's wrong with this thing and how can we improve?

And so, you know, if you look at your industry, you look at what you do and you look at what are all those friction points, what are all those frustration points for the customer?

And then you look at what are all the normal ways of doing things.

And so, you know, even to start a list, this is the normal way of doing a podcast.

This is the conventional way of selling this.

This is the normal way of doing an invoice.

This is the normal way of doing voicemail.

This is the normal way of doing an email signature.

This is the normal way of whatever it is.

Those are micro little ones.

And then say, well, what would be something that would be remarkable?

fans first is the name of our company.

You know, that's the spirit of how we do everything.

But there's three words that we talk about regularly and it's, you wouldn't believe.