Jesse Cole

But it was those moments that really stood out.

And it's the stories that make a brand and make a company.

And so

Yeah, that was a, we found out that a father, they had seven kids and their mother had just tragically passed away.

And the mother bought the tickets for the family to come to the game.

and thank you calls yeah so we make thank you calls every uh we actually were doing them today we call our fans to thank them for buying tickets and merchandise so barry one of our interns at the time was calling and thanking them and he called them and you know the dad don't answer the phone he said you know i'm sorry this is what happened we're not going to be able to come and

So Barry was like, I'm so sorry.

I'm so sorry.

And came to me right afterwards, said this happened.

And I go, well, what if we were able to get them to come?

What could we do?

Could we make it special?

And he called him back and said, you know, we'd love to take care of you guys, make it a special night for us.

And he said, you know what?

Probably good if you have kids out of the house.

And so he immediately got a cell phone, greeted them there, got them seats right behind home plate, had jerseys set up for them, had players greeting them, meeting them.

And the whole night was focused on that family.

and at the end dad left and said that was the last gift that was the last gift that she bought the kids and i couldn't imagine a better gift for our kids and so when you think about that that moment that power and um barry uh he has he has risen up with us he's been here 10 years from vice president now leading all of our recruiting for all of banana ball

He is responsible for bringing in these people, these players that create those moments every single night at our ballpark.

And to see him and what he's done and just another story.