Jesse Pujji
speaker
122 appearances
1 recordings
1 series
first heard Jul 2024
last heard Jul 2024
Jesse Pujji’s voice in public audio — every appearance, attributed to the second.
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Appearances
Cause it allows you to, it's R and D basically. And here's the other thing about people get so strange about organic is And I, man, I screamed this at the top of my lungs. I'm like, if your organic sucks, no one sees it.
By definite, even mine and yours now, we probably write certain, like I've written tweets where I'm like, this is going to crush. It gets like 1200 impressions. And I'm like, all right, well, that was a bad idea. But guess what? No one saw it. Like it's totally asymmetric. And, and the world, you know, everyone talks about the beauty of asymmetric payoffs. I mean, it has no downside whatsoever.
Beauty and skincare is a great category. It's not one I know super well. I mean, I kind of accidentally know supplements. Look how expensive it is, too. $170. This has got to be super high margin, right? You can just see that it's there. Yeah, I love it, man. I think it's great. I think the question I would like, I want to see the Facebook account. My guess is a 70, 75% gross margin.
The bottle looks a little fancy, so maybe a little lower than that. Shipping matters a lot in these things. Basically, the weight below one pound matters a ton to keep the cost really low because of the USPS shipping. Site looks fine. I would look at it in mobile because that's where all the traffic will come. Nobody goes to the desktop website.
But to me, I would want to see their ads library on Facebook and I'd want to know from them, do they have an ad that generates greater than two ROAs. The only thing that matters in e-comm, dude, is first order profitability. It's just the only thing that matters. And if you can't be first order profitable in scale, then it doesn't matter.
Basically, the market will tell you if the idea is good or not based on that metric and your ability to obviously put good creative out there, assuming there's demand for your product. And then obviously, one thing I should say, one big lesson we learned was having a good, unique, bleeding-edge product.
The guys who have done Colostrum, there's multiple nine-figure revenue startups because they were really early to that trend. That trend matters a ton in these categories of beauty and supplements. If I could go tell myself one thing when we launched the supplement world, I would have said,
trends find something more on the bleeding edge don't pick like we picked gut health and it's just such a tired category we just I just wouldn't have done that that's the one piece of advice I would have told myself I'm sure I wouldn't have listened to myself but that's what I would have told myself Jess you have time for one last idea yeah of mine yeah or I can I could jump in no no I got I got a bunch give me a genre and I'll give you a good idea
Here's what I texted our CTO about last night. You don't have kids. So there's a guy called Perry Grip on Spotify. And he's got the catchiest... kids songs you've ever heard in your whole life okay like i know them all so i will sing like one is called my favorite one is called haunted cupcake and he's like oh haunted cupcake sitting on the plate all right I want to eat you, but I'm too afraid.
What are you filled with? Nobody knows. Is it creamy butter or a spooky ghost? Haunted cupcake. Haunted cupcake. There's that. There's like, it's raining tacos. And basically my kids from four to six, I mean, if you looked at my Spotify, obsessed with it. And this guy reportedly makes like a million bucks a month.
Because he just, I mean, you can just look at these hundreds of millions of streams of these songs, right? And so my idea, I texted our CTO last night and he was like playing around with AI stuff and for our supplement brand, he created a song about our supplement brand and it's a good song using AI.
So I was like could we like create kind of like the ghost kitchens like could we create like ghost Spotify channels that are kids music that are all AI basically driven and just make a ton of music like you can make an unlimited amount of music basically. And I don't know how distribution works in that world. Like I don't know how Perry Grip got popular.
Like my kids I'm guessing other kids told I have no idea. That's the part I don't understand. It makes me a little nervous about it. Like I don't understand distribution but It feels like a good idea.
I have no idea. That's a great question. My guess is you own it. But I don't know. I mean, we have to look at the user. But one way or another, there's a way to use AI. I mean, chat GPT. You could make me a funny melody about... I mean, this guy haunted cupcakes.
The guys, I mean, well, I'm a creative enough person and so is Adam, our CTO, that I think we could brainstorm topics like that and just see like what are things kids talk about. And like I want, like even like, you know, as my kids got a little older, my older two are nine and seven now, like they're into like boobs and farts and like, and I bet you like there's probably a whole genre of songs.
I mean, dude, there's a Spotify channel called that takes various categories and just says, it repeats the exact same lyric over and over again, and it's really catchy, but it's kind of annoying.
That's the name of the channel, okay? And it's, I don't know if you can even hear this. Okay.
The number one is the Serial song. It's all the same shit is the point. It's just written to that thing. And they have 50 volumes of songs. I mean, maybe these guys are doing this already.
I mean, dude, it's something. I want to see how hard it'll be for us to try this. This is my dream, by the way. All my businesses, private equity consulting for marketing, it's hard. You've got to get good people. You've got to know your shit. My dream would be to make a million bucks a month off a business like this.
Sign up at bootstrapgiants.com. That's our big area of push right now. We're trying to build the largest community for profitable, ambitious companies. The pitch is there's a lot of content out there for VC-backed. As you and I both know, there's a lot of content out there for 4-Hour Workweek. It's kind of like this music example.
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