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Jessica Mendoza

👤 Speaker
7634 total appearances
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Appearances Over Time

Podcast Appearances

The Journal.
‘Backrooms’ Turns an Online Obsession Into Box-Office Gold

And the biggest examples of that recently are Devil Wears Prada 2.

The Journal.
‘Backrooms’ Turns an Online Obsession Into Box-Office Gold

Yes, you are the prime demographic for that.

The Journal.
‘Backrooms’ Turns an Online Obsession Into Box-Office Gold

I had to.

The Journal.
‘Backrooms’ Turns an Online Obsession Into Box-Office Gold

People are hopeful about the summer.

The Journal.
‘Backrooms’ Turns an Online Obsession Into Box-Office Gold

And this is coming off of, you know, so far, 2026 has been the best year at the box office since the pandemic.

The Journal.
‘Backrooms’ Turns an Online Obsession Into Box-Office Gold

And people are hopeful that, I think, three movies in particular look like they could be huge, which are Toy Story 5, Spider-Man Brand New Day, and The Odyssey from Chris Noah.

The Journal.
‘Backrooms’ Turns an Online Obsession Into Box-Office Gold

There's been this huge mindset change in honestly just the past month in Hollywood.

The Journal.
‘Backrooms’ Turns an Online Obsession Into Box-Office Gold

For so long, people were very depressed about like, oh, well, Gen Z just spends all their time staring at their phone and scrolling on TikTok and they don't want to go to movie theaters, right?

The Journal.
‘Backrooms’ Turns an Online Obsession Into Box-Office Gold

And now it's like, no, this doesn't have to be competition.

The Journal.
‘Backrooms’ Turns an Online Obsession Into Box-Office Gold

This can be a place where we find talent and that'll actually get Gen Z off their phones and bring them into theaters.

The Journal.
‘Backrooms’ Turns an Online Obsession Into Box-Office Gold

Absolutely.

The Journal.
‘Backrooms’ Turns an Online Obsession Into Box-Office Gold

I mean, nobody in Hollywood saw the success of these movies coming.

The Journal.
‘Backrooms’ Turns an Online Obsession Into Box-Office Gold

And their outsized mass of success, you know, is being widely attributed to the fact that they are sort of this new wave of YouTuber films, social media-born films, you know?

The Journal.
‘Backrooms’ Turns an Online Obsession Into Box-Office Gold

It's the first movies that come out of Reddit and TikTok and Roblox and so on.

The Journal.
‘Backrooms’ Turns an Online Obsession Into Box-Office Gold

And I don't think anybody in Hollywood really understood

The Journal.
‘Backrooms’ Turns an Online Obsession Into Box-Office Gold

the potency of that until it's finally been proven.

The Journal.
‘Backrooms’ Turns an Online Obsession Into Box-Office Gold

I think the age of the corporately managed franchise that gets where you pump out new installments as fast as possible and people keep coming.

The Journal.
‘Backrooms’ Turns an Online Obsession Into Box-Office Gold

And I think people are looking for a new kind of authenticity.

880.4 View full episode →
The Journal.
‘Backrooms’ Turns an Online Obsession Into Box-Office Gold

And, you know, if you love movies, this is good news.

The Journal.
‘Backrooms’ Turns an Online Obsession Into Box-Office Gold

You know, this is like a win for, at least to some extent, this is a win for originality.