Jessica Mendoza

In the midst of all this, Kraft Mac and Cheese continued to lose market share.

Eventually, the company turned its attention to its blue boxes, and Kraft Heinz declared 2025 the year of mac and cheese.

So they really go hard on the flavors.

The company also dialed up the cheese.

It introduced a bigger box that said it can feed a family of five for $2.

And it updated its packaging to show that the product doesn't contain artificial flavors, preservatives or dyes.

But all that still hasn't been enough to turn things around, either for Kraft Heinz or its mac and cheese.

And in September, Kraft Heinz announced that it was unwinding its merger and splitting up into two companies.

And as for its mac and cheese brand?

One executive at Kraft Heinz told Jesse that the company now knows its brands better than it's ever known them.

And this year, the company plans to roll out a higher-protein mac and cheese that it said will be more affordable than competitors' versions.

It's also working on a premium line with bolder flavors and fancier cheeses.

That's all for today, Monday, February 2nd.

The Journal is a co-production of Spotify and The Wall Street Journal.

Special shout out to my husband, Dylan Lewis, for offering his culinary talents.

Thanks for listening.

See you tomorrow.

This morning, President Trump made a huge announcement, one that could impact the economy for years to come.

What's the big news today, Nick?

Our colleague Nick Timoros covers the Federal Reserve.