Jessica Mendoza
👤 SpeakerAppearances Over Time
Podcast Appearances
All of this is triage.
It keeps the business breathing.
But John's also considering a more extreme measure, one that's maybe the most emotional for him, tearing out his vines.
Even with all these reinventions, these strategies won't solve the underlying problems.
What the next harvest will look like.
Whether American wine will return to Canadian shelves.
Whether consumer trends will swing back.
Wine has been around for thousands of years, right?
Consumer habits move very quickly.
What do you think this moment tells us about, you know, the future of California wine as a business?
How are you feeling about your business at the moment?
Oh, congratulations.
Well, cheers to that, John.
That's all for today, Thursday, December 4th.
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And I'm Shalini Ramachandran.