Jessica Whitaker Allen

I guess I was around 16, 17 years old and we had a project one year to see and monitor our water use on our farm and I would actually go monitor and record that data weekly after rain events just to make sure you know we've got this and that's really when we started tracking this.

We saw that our water use was down and so we really started recording all this stuff by hand

in just an Excel spreadsheet.

We didn't know what we were doing.

But you knew you were onto something.

Yes.

So we started recording everything.

Let's add more data points to that.

Let's add our fertilizer.

Let's add our fuel usage.

And so we didn't know what was important or how it would be important.

I mean, take a walk through your supermarket.

Everything's greenwashed.

You can put whatever you want to on a package, and there's no rules.

There's no standards.

So we're trying to make that standard.

So there is opportunity here.

Our town has 4,000 residents and one stoplight.

The nearest airport, Starbucks, shopping mall, Whole Foods is two hours away in any direction.

Without places like this and farmers like us, you'd be hungry, naked, and sober.