Jessica Wynn
👤 SpeakerAppearances Over Time
Podcast Appearances
You had the rise of companies like Princeton Review, founded in 1981, and Kaplan, which started in the 40s but really grew during this period.
I think a few things converged.
So college admissions got more competitive.
The baby boomer like Echo meant more kids competing for the same number of spots.
And then there was this growing belief that these tests were coachable, that you could actually improve your score significantly with the right preparation.
Yeah, of course.
And the pitch is kind of brilliant.
Hey, these tests are high stakes.
Your entire future depends on them.
Wouldn't you like some help?
Books in particular, they took off because they felt like the affordable option.
Can't swing this $2,000 prep course?
Here's a $50 book.
Same information, probably.
And you can just convince yourself to do bad.
And there's also with all the books, there's a huge range.
So some books are genuinely useful.
They break down the test format.