Jessie Wong

And then everything that followed, you know, just kind of had to have that common sense around regeneration, around provenance, around how we run a business.

So that's sort of, you know, been the guiding ethos.

So within UMAE, we're B Corp.

You know, I spent quite a long time on that certification to really kind of make sure that we were putting in place the best things we could in our production line.

We're Toy2 Carbon Net Zero.

We offset positivity.

But we also have some programs in-house that, you know, allow the customer to actually engage with the product in a circular way.

Because I think the onus is on the business really to make sure that,

you know these things can be done so we have a care and repair program and a carry to gain program where you can bring bags back to us and we'll refurbish them in-house and you know sell them on because the end of your journey with the bag is not the end of the bag's journey I mean I used to make every single bag myself and it sort of would break my heart if they're just sitting in the back of a wardrobe or not being used I think that these things are integral to how you do business and

I don't know.

That's just how it should be done.

So we do these workshops with Club Umei, who are our community.

Anyone can sign up to that, right?

Anyone can sign up to that.

And...

We do these workshops in our UMA lounges where we give a very raw preview of new twiles, the new season, new things that are coming.

We see how people interact with them and we get feedback in real time.

And one workshop, you know, I was really hearing from everybody in the group that they were out of the house for 10, 12 hours a day.

They were taking their Brady bags to, you know, the gym, the beach, the swimming pool, just places that you maybe leather was not the optimal material.

And so really that kind of sparked me, well, there's another use case here.