Jim Cramer
👤 SpeakerAppearances Over Time
Podcast Appearances
And I love Hoffman.
Okay, so my wife has this mezcal brand, Hopeful Sforo, all right?
She has it?
Yeah, she's number six now.
Oh, we gotta talk about your restaurant.
Six largest mezcal brands in the world.
She moved away from, up from 25.
All right, absolutely.
Okay, so what is the secret of getting the word out about something?
Well, you need to find people who are qualified and targeted.
So you can go put an ad on Amazon, but people can't buy, they don't buy alcohol on Amazon.
Or you could put something, let's say, you decide to put a Wall Street Journal in with one ad, whatever.
Reddit has a Mezcal section.
So you flood the zone.
And it's so inexpensive.
I told Hoffman, I said, you got to start charging more.
He goes, that is, well, that's a dumb thing to say.
Okay, and how did I find it?
Okay, my daughter, and I will tell you right now, she's cured, so I don't want to be more of them.
Well, my daughter had melanoma.